Is Colour Pop in TROUBLE? + Inclusivity Gone VERY Wrong! | What's Up in Makeup Products

Welcome to the What's Up in Makeup Product report where we talk about all of the makeup launches and launch news that happened last week! You don't want to miss it!

*Time Stamps*
0:00 Intro
3:07 Is Colour Pop in TROUBLE?
7:49 Inclusivity Gone VERY Wrong!
37:50 Weekly Product Report
1:04:15 PR or Purchased Product of the Week
1:07:11 Beauty Sales

*Purchase Links*
(I may earn a small commission at no extra cost to you.)

Lush Advent Calendar

Sigma x Little Mermaid

Profusion x Peanuts

Hourglass Holiday Ambient Lighting Palettes

Rare Beauty Gift Sets

Byredo Lipsticks

Sugar Drizzle Monster Party Palette

*Sephora*
Ciele conceal & PROTECT SPF 50+ spot concealer for dark spots

Laura Mercier Enchanting Shimmers Mini Caviar Stick Eyeshadow Trio

Laura Mercier Winter Wishes Mini Caviar Stick Eye Shadow Trio

Laura Mercer Evening Brilliance Caviar Eyeshadow and Blush Set

Kosas Brightening Powders

Danessa Myricks LIGHTWORK VI The Freedom Palette:

Charlotte Tilbury Exagger-eyes Volumizing and Curling Mascara

Gucci Glow Powder Gel Highlighter

Westman Atelier Vital Skincare Brightening Concealer With Hyaluronic Acid

Isamaya x Lashify

Sarah Creal at Sephora

Clinique Cult Classic Lip Duo

Saie Lip Liner 101: Creamy & Nourishing Lip Pencil

GXVE Eye See in Color Clean Multidimensional Eyeshadow Palettes

Iconic London Lustre Lip Oil

Danessa Myricks Twin Flames Liquid Eyeshadow

Beauty Blender STARDUST Blend & Bake Set

Beauty Blender COSMO Essentials Set

Beauty Blender SOLAR Blend & Cleanse Set

Tom Ford Long Wear Lip Liner

Tom Ford Lip Color Lipstick

Tom Ford Gel Eyeliner Pencil

Benefit Extra Glam Infused Full-Face Beauty Kit

Benefit Lil’ Lash Adventures Mini Mascara Trio

Too Faced Jewel Crush Blush & Highlighter Face Palette

Too Faced Mini Precious Gems Eyeshadow Palette

Too Faced You're a Gem Eye Makeup Set

Milk Hydro Grip + Glow Illuminating Primer with Light-Reflecting Pearls

*Ulta*
Too Faced Holiday

Charlotte Tilbury Mascara

Makeup Revolution x Mean Girls

Wet n Wild x Nightmare Before Christmas

Tarte the Shape Tape All Star Squad Complexion Trio

It Cosmetics

Benefit

Dior

Milani purple primer

Wyn Beauty lip glosses and liners

- Product of the Week -

- Sales -
Ulta

Sephora

Colour Pop
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FTC: This is not a sponsored video.
Out-tro Music: Dimples by Oomiee via Epidemic Sound
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[BeauDek]

Like if Scrandie wanted Golloria to review the product so bad she could have just sent PR instead of chasing her trying to get her to buy it.

[lucaria]

Jackie Aina has shared her frustration before, she is not the poster child for inclusivity in cosmetic and people should stop tagging her whenever a brand releases look lack luster in shades. And history repeated itself
Let the gurlies breathe and do their things

[PamelaH_HappyVibes]

Wow, another Brand wanting an Influencer to do FREE CONTENT! I’m sick of these Brands thinking peer pressure will FORCE the influencers show their products. Why not ask Gloria if she wants to try it and then PAY for an advertisement!!!

[Manders]

Golloria's response to the peer pressure and virtue signaling from Yasmine was perfect - she was graceful yet very pointed with resolve about the root cause of the matter; inclusivity is on the brand, not the consumer. She's proven herself over and over to be a class act with damned strong roots in truth.

[krismissdaily]

Golorias response was perfection! As a black woman I can say the owner of scrandie beauty is demonstrating the definition of tone deaf. I cannot comment on her true motivations whether Intentional or not, I also can’t say whether her intentions may have come from a good place initially but she fails to take criticism well and it’s hurting her before she even gets started. If people would just LISTEN when POC try to explain their experience and why these issues matter on the deeper human level rather than diving to extremes it’s really quite simple. I just cannot understand why this is SOOOO complicated for people! If she would just have some humility and genuineness she would have more people rooting for her whether it included Goloria or not.

[Yapstoomuch]

Golloria’s response was so well articulated and contained more critical analysis in a single post than I’ve seen in entire essays. The fact that Yasmine was able to read that and absorb absolutely none of it exemplifies the ignorance that some of these brand owners have. Deciding to elect yourself as an advocate of black skin tones despite being very clearly uneducated on what inclusivity is and why it’s important is exactly why this has backfired.

TLDR: it’s giving white saviour

[standdownrobots_ihaveoldglory]

Personally, I do not want to hear one more word about brand intentions. There are fantastic consultants available & even I, a random consumer, know that a brand can’t just “creatively think” their way to shade inclusivity. It’s 2024, as a historian I might remind other Americans that we promised racial equality back in *1870* and stalled out. Nothing to do with skin tone inclusivity is NEW. The time for patience and tolerating crap work is OVER.

[gongalicious]

Another thing really bothering me is — Yasmine, no one forced you to be a business owner. No one forced you to order thousands of your product. No one forced you to go into debt. No one forced you to run a business by yourself! I really don't like how she's acting like people HAVE to buy her product because she's a small business. We don't have to support you if we dont want to. Your product needs to speak for itself. Forcing it on everyone to prove something about race or small business is just... odd. It's almost as if she's blaming us for all her choices. Take some responsibility!
I get wanting to be transparent about your business and experiences, but there's a reason business conversations usually stay behind closed doors. It gets ugly and she's putting it ALL on display in a way that's helping NO ONE.

[valeriamoscoso]

Yasmin in the end sounds extremely entitled. She doesn’t come across as authentic, she’s saying “I ticked the boxes I deserve to have it sold out”. Life doesn’t work that way. Had she been quiet the product would have spoken for itself.

[weirdroadkill]

I think colorpop is clearing out for their inevitable thousands of identical holiday launches

[arielmary]

I’m not a black woman, in fact I’m about as pale as they come. But I cannot imagine how annoying it must be to be a black woman just trying to live her life and have a brand owner harassing you to review their product with no compensation because they can’t be bothered to hire a marketing team. The exploitation is just through the roof. I also just feel like if you have a great shade range, you don’t need to make every video about that. If it’s really that good it’ll speak for itself. Just make a post saying you’re proud to have created a shade range that’s inclusive for many different skin tones, then let the product do the talking! When it’s the only thing she’s talking about it comes off super unauthentic, like she only made it to take black women’s money rather than just having a passion for makeup and inclusivity.

[lovethemakeupartist]

Usually Colourpop does the 80% off sale when they change packaging. A couple years ago the brow pencil was discontinued.. but it’s back now with different style packing.

[Lee_Rins]

This situation with Gloria and Scrandie reminds me of when younger siblings are trying to force their older siblings to hand out with them in front of their classmates/friends to appear cool, but throwing a temper tantrum when the older one refuses to do it

[IntentionalObserver]

Here for the "when I have White lady questions" 🤣 sometimes you just have to admit when you have something you are not knowledgeable about and I'm glad that Audra is willing and able to be there for those moments. To my friends, I am usually that person and I love when they say "Do you have the bandwidth for an intrusive question?" Like, yeah, bring it on babes.

[whitneyhendrix]

The way she keeps using the darkest shade on herself instead of her own shade to show how good it should look is like she’s trying to advertise that darkest shade rather than the product actually looking good

[Alittleferal]

Gloria's response is so validating for me, the whole vibe I was getting from Yasmin's approach was the opposite of 'inclusive' but I couldn't put a pin on why it felt that way. Inclusive means including all people EQUALLY, and she wasn't doing that.

[moraae]

Brands should pay BIPOC beauty influencers and had them be a part of the launch team so they can have input and give input on shades and launch marketing

[KaiTeBriga]

People should stop using social media as a reddit rant board especially for business. They just get themselves into a mess. Her product was fine until she started talking. Also knowing you have such neurotic people behind the product really puts me off.

[FeoshiaHDavis]

If she feels strongly about showing it on richer skin tones, just pay someone with a deeper skin tone to show it. Simple

[SussexSandra]

Regarding the first story. The brand owner started off with good intentions with a sound business sense. Then she went too far. She developed that White Saviour complex and she was doing anyone any favours. In fact she did more harm to herself and dark/deep skinned beauty fans !
She needs to chill, focus on developing makeup with quality and includes as many people as possible so everyone can enjoy her products.
She doesn’t need to go on rampage on social media. Nobody wants that and it is very off putting. Comes across as tokenism and performative.
I wish her the best and I hope she’s learnt from this.