How to effectively communicate your message: Anja Bakken Riise at TEDxTrondheim

Anja Bakken Riise is the president of The Norwegian Students' and Academics' Assistance Fund, SAIH. She and her team spearheaded the 2012 Radi-Aid campaign -- the viral comical parody that reached over 2 million views on YouTube, gained worldwide media coverage, and received tens of thousands of shares on Facebook. Anja challenges the audience to think about unique and different ways to spread and communicate messages more effectively.

About TEDx, x = independently organized event
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations).

[orcodrilo]

I the viral campaign works because the viewer notices there is stuff to be interpreted and builds what the intended message was. Then, because this exercise he likes more the idea, he feels somehow a little "proprietary" of the idea. A little bit like the IKEA effect but for messages .

[God_is_Justice]

check, humor, country music, tiny people, got