The difference between Big Data, Business Intelligence and Customer Intelligence

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Shashi Upadhyay, the CEO of Lattice Engines, explains how customer intelligence and business intelligence have traditionally focused on past data, whereas Big Data can provide forward-looking insights.
  1. McKinsey on Marketing & Sales
  2. Data (Website Category)
  3. Technology
  4. Big Data
  5. business intelligence
  6. customer intelligence
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I disagree, predictive analytics is not a BigData exclusive topic. Predictive analytics is about derive concepts from a data source and it's been there since a lot longer than bigdata era - it doesn't matter if organized or non-structured data (I learned some concepts from the 80s in my AI classes, 10 years ago) . The difference between BI and BigData is something else. It might even be possible they're not that different concepts...

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