Unpacking IKEA's Business Model 📦

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WHO AM I?
Hello 👋 I’m Humphrey, I used to be a financial advisor, worked in gaming/tech, and started my own eCommerce business. I make practical, rational content on investing, personal finance, the news, and much more with a data-backed approach. My goal is to help you with financial literacy and creating wealth.

PS: I am no longer a current Financial Advisor, any investment commentary are my opinions only. Some of the links in this description are affiliate links that I do receive a commission for & they help support the channel!

⏱️ Timestamps:
0:00 - Start Here

[BIGJATPSU]

They sure do have a lot of other ways to lure older people into their stores, those meatballs are are great! 🤣🤣

[valerieewing]

Former Ikea employee and I always love hearing about the company and still love shopping there!

[nukya]

I love IKEA! I disassembled most of my IKEA furniture when I shipped it overseas. Additionally, I also bought new furniture that I assembled when my household goods arrived. I'll never grow out of it!

[ryans]

I’m in my mid-40s and planning on renovating my kitchen with ikea cabinets.

[trancetechkid]

First ikea piece I got, I was 18 and in college, last piece I got was probably about 6 years ago at 38..so yeah that checks out: we did our kitchen through them and installed it ourselves. I don’t love the countertop material I chose, I feel like it was different at the store but overall I’m extremely happy with the rest of it, if you want to learn how to install a kitchen yourself, you can save a TON of $$ and I think our kitchen looks great. My wife designed it in their software which gave us a list of stuff to order and that was pretty much it.

[wrchung]

Stopped going there becuz the jacked up the price so much during pandemic😂😂

[MKK-wgfz]

I never aged out of their fluffy couches and sectionals though. I love the 100% cotton washable covers and do white in Spring/ Summer and change to red for couch/loveseat covers during the holidays.

[J]

Ha! I’m 34 and just learned what ikea was! I’m newly single and about to have an ikea house!!! 😂

[hollypark]

you should look into how their franchise business is structured. that might point you to even more reasons why they are profitable.

[sicparvismagna]

“We buy things we don’t need to impress people we don’t like and do the jobs we don’t need” Tyler Durden

[SollieSenpai]

Crazy how i only started shopping at ikea when i turned 24 lol

[bcataiji]

Did they remove the legs from the table like you said? Or, did they just never connect the legs in the first place?

[rickwallace]

IKEA’s business model and sku designs are 2nd to none

[westregent]

What's more, mind-blowing is the fact that they are somehow non-profit 👀👀👀🤯

[SlayerJim]

I slightly over torqued a screw on an ikea table once and it broke thru the particle board material that the table was made out of. 😂

[ASTyner]

Yea, don’t listen to VOX about ANYTHING

[RyanKusuma]

IKEA is more expensive than traditional brands now. They have forgotten who their customers are

[megamihestia]

I primarily go there for the meatballs

[nelsblair]

30% profit margin but focused on ages 24-34. 😅 Have apple and Ferrari that same 30%?

[ramenandgyoza]

Im 40 and still coming back for the Meatballs