Rick Rubin's Tips for Creative Growth

Fresh off the release of his book, The Creative Act: A Way of Being, Rick Rubin sits down to share his approach to creativity and creating great work.

Throughout the interview, Rick reveals how to live in a more creative way, manage audience expectations, and find success through experimentation.

Hope this video finds you when you need it the most. Drop a comment to share what resonates.

- Glo

0:01 - On creative progression
0:27 - Take control of your life
0:53 - Living in an artful way
1:45 - Why the audience comes last
2:14 - On audience expectations
2:58 - Is it better to be different?
3:21 - Understand differing perspectives
3:30 - When to break rules
4:03 - Tunnel vision
4:17 - Finding paths to success
4:46 - The importance of experimenting
5:36 - Creative burnout
6:05 - Limit distractions
6:31 - Remove self-doubt
6:51 - Put in the work

[GarethThomasTunes]

‘Rules are there to establish an average behaviour’ There’s a lot to think about in that line.

[TeezyK]

"Never say you can't do it, you haven't done it yet" - Rich Rubin

[brushstroke]

Rick Rubin is such a wise creative person. All the interviews he's been giving lately are some of the true positive aspects of modern technology and social media. So glad for "content" like this.

[frappedelimon]

2:00 "the thing that the audience wants is the best thing they can get" OMG this totally changes my mindset about perfectionism.

[tie.dye.dragonfly]

rick, if you ever read this, i want you to know that you have changed my life for the better. the way you look at everything and then explain it so well, in a way that i understand and am actually able to apply, to myself personally, is life changing, for me, personally and on a very real level. i'm using my hobby as art, and am finding success more and more each day with putting in the work and effort, all while having the time of my life. i'm finding success in what i love to do, and it's becoming slowly a dream come true, and your advice has been the spark that started it. i'm designing a tattoo to get as a tribute to you. i hope you get to see it one day. thank you.

[dmtdreamz]

It puts you into a state where nothing matters in a good way. You truly don't give a shit about anything and you're just happy as fuck as a result, because nothing matters. Nothing matters, nothing means anything, there's nothing to do, there's no point, there's no goal but there's also no boredom, there's no negative meanings attached to the meaninglessness, it's just perfectly meaningless and it's awesome. You're basically just like sitting like a cat on a windowsill enjoying whatever experience is before it, just being and it feels amazing. 🦄

[javier]

2:16 resonated really strong with my convictions. Expectations are based on a previous result, and thus are limiting to any professional or artistic creative effort. The only way to provide with awe and novelty to the audience is by performing in spite of their pre-conceived ideas.

[LocksforLoveTarot]

What a blessing to so many people, this man has been. Just so many different walks of life he is the definition of what a human should be. Non-judgmental, not in ignorance nor a racist bone in his body, he truly is one of the greats & someone to look up to

[godoggo]

Rick Rubin you talking is what is in my head. This comes with living and observing. Being in tune with yourself and the world around you .

[nicolejackson]

People who are not artists, and even some artists, don't realize most artists like, love, need FREEDOM. I don't think most get it. If I primarily paint abstract but decide I'm bored, let me try modern art or pottery. People week say, Oh... what are you doing???? No no no. Stay in your lane. We love you there.
Or if I'm a country singer and I decide to do reggae. "What's she doing? I'm no longer a fan. Stay in your genre." But I'm an artist. I like being creative. I like taking risks. I like change. I like trying and saying oops. That didn't work. Or wow, would you look at that! It worked!

[paranoidpimpp]

if i could just have one in person conversion with Rick, it will help my life soo much

[anthonycook]

Some words of wisdom. A great book 🙌🏽🎵📕

[Eternity]

his book The Creative act is " T O P " !!!! mr. Rubin is a special good source of human/energy !!!! someone who could be a friend ! because he feels like a friend !

[creativebusinessmuse]

“I had been struggling with this concept on my own channel! Now thanks to your explanation, Glad I subscribed to you"

[richoneplanet]

Ditto - not all art is DaVinci - love that thought

[Barfunkel]

Wise words. The way I express myself musically is quite a narrow subset of a certain genre. Almost every time I improve that expression in some way is when I either do something completely different than that, or when I work with someone else. Without those, I often create music that is sort of a pastiche of what I've created before. Even when it's a good pastiche, of something I made 3 years ago it has still has less and less value for me every time it loops over. But, when I do something else, almost no matter what, or work with someone else and in both cases I have to learn new techniques and expand my thinking THEN when I go back to my usual music it always comes out as better and stronger than ever before. As a simple example, the drums have most focus in my own art and then I create other music that has no drums or where the vocals have most focus, then going back to my own, drum-heavy music I often find the process I just went through improved both the drums AND the other elements in my own music.

[Fuckitall]

The audience part helps me thank you Rick. Gotta do it for me.

[amylynntorres]

I love this guy! Need this bit today and didn’t even know it

[rasmussentoniolo]

Thank you for uploading such great content! I find it very helpful for my journey.

[PhoenixWave]

thank you =) great composition of valuable nuggets of thought :)