Racing and Performance Forum: Keeping Technology at the Forefront , powered by ETTN

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Motorsports and racing have always been the Gemba and frontline for problem solving and technology demonstration on the world stage. Vehicle electrification and hybrid technologies are driving new performance trends and racing series that are critical to the continued relevance, importance and innovation within the SEMA community for traditional members as well as next-generation builders and performance businesses. The switch from internal combustion powered engines to hybrid gas-electrics is not only more environmentally friendly, but it will also boost performance and speed while on the track. How can motorsports appeal to traditional enthusiasts and fans while attracting new ones? Members attending this forum will hear directly from a full grid of frontline leaders, experts and drivers on the latest technologies and innovations being used in racing and adapted to production, as well as the direction, relevance and importance of motorsports technology to the future of the performance industry.
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Wow. a great panel and discussion, totally under-rated channel.

thinkstorm