Assessing Online Retail Profitability - Retail Economics

This short video looks at assessing online retail profitability and the shifts in thinking behind how to evaluate physical stores in the context of businesses merging physical and digital propositions within a more holistic customer journey.

In a Retail Economics webinar, Richard Lim (CEO Retail Economics) and Stephen Robertson (Chairman Retail Economics) briefly touch on the issue of protecting retail profitability and how stores are increasing becoming a marketing asset - and should be viewed as such for many retailers and brands.

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