What Are Backlinks and How Important Are They?

Hi there! My name is Mike and today I’m going to explain to you something you might or mightn’t already know.

So, backlinks. What are they? Why does everyone try to get as many of them as they can? And how come they became so important?

Let’s start simple. A backlink is a link one website gets from another site. The more backlinks you get from other websites to yours, the more prominent you’ll be in search engine results. So, if you’re looking to improve your SEO ranking, this is the way to go.

Even though no one can tell precisely how much value search engines give to backlinks, we know for sure that they’re important.

However, remember that the quality of backlinks is much more vital than the quantity. Never use artificial ways to acquire backlinks.

1. 91% of content gets no traffic from Google. Ahref studied 1 billion pages in 2018 and concluded they do not get any traffic.

Almost half of these pages did not have backlinks, and a third had less than three links going to it.

2. We know backlinks are one of the top 3 ranking factors.

How do you get more links? It’s the content!

3. Backlinko found that long-form content receives over 77% more links after analyzing 912 million blog articles.

If you don’t want to be penalized or deindexed by search engines, don’t get into such practices as purchasing backlinks or selling them. Backlinks are like a conversation between two websites, so treat it as such.

A webpage that is linked to many other web pages on similar topics is considered more trusted and valuable. So, by producing quality content that is linked to other sources, you’re also helping to improve the whole world wide web.

Now, there’re so many backlink checkers, and they can easily help you monitor how many backlinks your website is getting. So, the next time you doubt whether it’s worth spending time on creating outstanding content and getting quality backlinks, don’t think twice, just do it.

If you are going to get more backlinks a piece of content has to be crafted to be 1-2K long and it needs to be marketed.

Why are they important? Because it helps increase your brand and notary with humans and search engines. Ahrefs did another study and found 5.7% of newly published content ranks on page 1 within a year.

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Yeah, quality of backlinks is much more vital than the quantity.