What are Backlinks and Which Ones Do You Want?

Ranking a web page on Google without backlinks is almost impossible. Even though there are over 200 ranking factors, knowing what backlinks are and which ones can improve your domain authority will increase your cahnces of making the first page sooner.

In this video we cover:

- The History of Backlinks

How Google and PageRank pioneered the algorithm for search engine ranking by putting an emphasis on different tyoes of backlinks.

- What Makes a Good Backlink

How backlinks work and how they connect different types of pages. Which backlinks can be crawled by search engine crawlers and which ones can't.

- Dofollow vs Nofollow Links

Dofollow links are followed by search engine crawlers, can pass on link equity from one website to another, and are ideal for link building purposes when performance is important.

Nofollow links are generally not followed by search engine crawlers, they don’t often pass on link equity from one website to another, and they’re ideal for paid or sponsored content as well for user-generated content (UGC).
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Timestamps:
00:00 - Introduction
00:16 - History of Backlinks
01:12 - What Makes a Good Backlink
01:49 - Dofollow Links
02:17 - Nofollow Links
03:14 - Dofollow vs Nofollow Links
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