How to Implement a Digital Innovation Strategy in the Hospitality Industry

As the Travel Industry goes digital, your goal as an accommodation service provider is to innovate and create digital experiences that adds value to your guests. For successful adoption, your application not only should reflect their motivations and satisfy their needs, it must also fit perfectly into a precise moment of the whole journey.

You might have conducted qualitative research to understand if your app is desired or expected, or maybe you ran usability tests to learn if they can use it. In reality, user research won’t be enough to make your guests utilize your mobile app. You need to deliberately define a strategy to engage the user by tweaking their behaviour.

This type of innovation always require a mentality shift in organizations. Especially in the Travel Industry where emerging technology are rapidly changing the landscape. But where to start?