What is brand positioning?

What Is Brand Positioning?

A brand positioning statement will help your business to define itself and to also appeal to a certain demographic. In today's market, it isn't enough to compete on features and benefits. People are looking for brand experience and to belong.

In this video, I will show you brand positioning statements from two large brands and how to create your very own positioning statement for your brand.

Stay Creative!
Col

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[RockYourBrand]

Which brands do you think have the best brand positioning statements?

I really do like the one Nike uses. Short, to the point, and effective.

[mayurprabhu]

If you go through this video, you don't need Kotler and Keller to understand Brand Positioning. An important and tricky concept presented in such a way that we will never forget. The examples were amazing. I cannot thank you enough.

[malemaru]

Omg!!!! Thank yooouu, some branding books later and this is the first time someone explains what positioning is!

[Mabryova]

This is an amazing video :) You are able to explain this concept in such an easy, understandable and straight forward way. Good job. Subscribed!

[catherinespencer-smith]

Thanks Col - I love the really helpful template to tease out what our brands stand for

[lauraslanesvanlifetravels]

How funny...I'm in an advertising graphic design class and he had us watch this video...I already chose starbucks for re-branding lol...kinda cool to learn about their statement but now I gotta create a whole different one!

[aliciarenouf]

Thanks for the most simplified of love from Newfoundland, Canada ❤❤❤

[zeze]

Thank you so much, sir. Helps a lot in my marketing assignment, crystal clear explanation, no bs!!!

[himansshisinghal]

Thanks for sharing your knowledge, this is very useful for aspiring marketing managers 😊

[jpsellani]

This video should have more views, very good content

[dr-stephennewdell]

Sir, I am very thankful for this video, it's the first I have seen. I saw Drayton Bird speaking about Branding this morning and decided to study the subject. You are an excellent teacher. I've taken a lot of notes. Your video was "information dense" and "intellectually nutritious." It will be of help to me immediately. I plan to watch as many as you have, keep it all on file and begin applying it as a new publication I am launching begins to develop. Thank you! sn

[divinitytarot]

SIMPLY WOW SIR, PLEASE MAKE MORE VIDEOS BY GIVING DEMONSTRATION

[AntoniaRob]

This helped me so so much, Thank you!!

[siddshahh]

Col like your accent and your look ❤️ also great content. This will definitely help me for my exams.

[siobhanbrennan]

Really helpful for the brand audit I am about to do - thank you.

[Pup_dog]

Thank you for this, now I have something to answer in my exam.

[rolexshadow]

I’m actually working on a Starbucks case study now. That’s why I’m here

[charmaineleong]

Do all positioning have differentiated advantages?

[Brahim.Oudades]

What is The Difference Between Brand Value Proposition VS Brand Positioning?

[thechisensei]

experience, it is! cz ur accent made me subscribe :) reminds me of capt. price :) thanks for this concise but valuable content :)