Understanding the Next Generation

Trust plays a crucial role in today's work culture. We've seen a shift where young professionals, having witnessed their parents lose jobs through no fault of their own, enter the workforce with a sense of cynicism and mistrust.

It doesn't have to be this way.

We imagine a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are, and end the day fulfilled by the work they do. We believe the best way to build this world is to commit to building it together.

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:

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#SimonSinek

[StinkyOldBear]

This is great. No loyalty given, but loyalty expected. Also, companies expect workers to act like owners but give them no buy-in.

[Coco-]

So to the point. Continue speaking the truth Simon. Employees need someone like you to speak for the majority

[iggysixx]

You get what you give.
You _give_ no loyalty; you _get_ no loyalty.

"Trust is earned, [etcetera]...."

[AThirstyPhilosopher]

I love the empathy that Simon approached everything with. Society sees a phenomenon and wants to lay blame. Some sees that same phenomenon and asked questions and shows understanding. Thank you, Simon.

[riversoellner.]

Thank you for this. A lot of employees are looking for good work management so that they can stay working together for a long time.

[BigMilt]

This is such a great take. When I try to explain this to people in my generation (Gen X) they think I am off the mark. I Love how these next generations are taking control of their own destiny.

[maurocometrue]

Amen to each word of his! Thanks for the insight and the inspiration to rethink our actions!

[rebeccadetert]

I agree. 100 percent. I said that exact thing 30 years ago.

[merryfergie]

I appreciate you for expressing the reality of the next generation responding to the previous generation

[marykaylor]

Hello! Thank you. This is something that is unfortunately so true. More people need to understand this.

[jimmythelefty]

I like this guy. He succinctly explains the relationship young people have with corporations. It's interesting though, cause he will also turn around and critique young people as well for their own bad habits. This guy generally has a balanced take on the workforce.

[kenmacleod]

It's great to love your job. I know I did before I retired. But the job doesn't love you back.

[tulinkahvecioglu]

You know l have bern telling this last 4-5 years. I am so happy a person like you acknowledge what hapoened than. I was one of them şn 2000 l ve lost my job. Suddenly l found my self sitting by the see with so many people like me “frozen” . I did not have a kid than. But l know so many people devoted themselves to their job. Those kids did not have chance to spend much time with patents. They were told this was the right attitude, than saw everything was false. Now companies spending dollars gor employee engagement, employee satisfaction in old ways… this is not going to work. Both parties need to change.

[mind-brainstudio]

The immense stupidity of corporations not giving a damn about its people has hurt American businesses to a degree I don't think we can assess yet. Sinek is spot on that it's a broken capitalism.

[ankem]

So true. Companies still think it’s the old way but guess what we have new rules determined by the new people coming in.

[iQamarAmerica]

That’s why I want to create my own company and not working for others.

[KrisztinaHynes]

And with the transformation coming of the elimination of entry-level type of positions for AI, the opportunity to learn from the ground up will no longer be a common opportunity anymore.

[fernandosandoval]

Power. Corrupts & Absolute. Power. CORRUPTS. Absolutely
!.!.

[Anberel]

People forget that employment is like any other relationship. It thrives on mutual respect and communication. If you don’t respect your employees and treat them with dignity they have no reason to be loyal.

[arthurpcoelho]

People watching this and thinking he's defending socialism don't have very good comprehension skills.