BigCommerce Success Story: AS Colour

Founded in 2005, AS Colour started out selling high-quality clothing blanks, mainly for the music industry. Today, they operate five warehouses in four countries worldwide.

The brand initially used Magento 1 to power their ecommerce business. But as the platform neared its end of life in June of 2020, they needed to find a new solution.

As a DTC and B2B company, AS Colour needed a flexible ecommerce tool with a diverse selection of native features that would allow them to seamlessly drive international growth.

When evaluating different platforms, it was clear that BigCommerce exceeded these expectations — making it the standout choice.

“Because we have the DTC and B2B sides of the business, we really needed a website that had the look and feel of a retail site, while also providing that B2B functionality. BigCommerce is perfect in that aspect,” explained Joe Sharplin, Head of Design at AS Colour.

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