Social Suite Workshop - Part 1: What is a Social Suite?

In this video, learn about how different channels can affect your assets, the power of cutdowns, how to reframe pre-existing assets, and the variety of audiences across your social platforms.

This video is part of the “Social Suite Workshop” series developed by Editor, Animator, and Tongal Creator April Merl. In this workshop, April is covering the basics of creating a social suite - or a collection of assets for different platforms, all meant to support a single campaign or brand message. From defining what makes up a social suite, to tips for ideating for campaigns, and even walking through a demonstration of responding to a sample brief, April is breaking down everything you need to know to get started on creating polished social assets for brands.

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