Zero Budget App Marketing Tips

Zero Budget App Marketing Tips (The Daily Overpass #127)

App Marketing is one of the toughest things we do as app developers. It's something I spend a lot of my time thinking about... and I admit that I'm not an expert. I try things and sometimes they work ... sometimes they don't. Today, I answer the request of Abby Dabby to talk a little bit more about this. I hope it helps.

Ultimately, I don't think a huge marketing budget is necessary-- just like I don't think you need to spend tons on an app developer. Some things you can learn yourself.

Anyway, these are just my ideas.

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And if you are interested in what camera I use, you can get it here (affiliate link):

So...

Are you new here? I'm glad you showed up.

I'm Eric Wroolie. I make apps. And I run Overpass.

Overpass is a mobile app development agency based in Oxfordshire in the UK. I started it back in 2004 before there were even app stores!

Now, the company is myself and a small team of designers and developers. We outsource what we can and try to keep costs low, but I still code here and there.

My apps have been downloaded tens of millions of times globally and I have lived the ups and downs of being an app developer.

I started creating videos back in 2014 and have created over a thousand videos since. If you can't tell, I can talk about apps all day. We also talk about running a small business and self-improvement on this channel.

If you need an app created, my company can help you.

Or...

If you are an app developer, like most of the viewers on this channel, I hope our shared experiences will help you out too. There is nothing more satisfying than making money from apps.

If you haven't subscribed, we'd love to have you.

Subscribe, say hello in the comments, and . . . smash that like button :-).

Zero Budget App Marketing Tips
#OverpassApps #AppBusiness
#Overpass Apps #appdeveloper #indieappdeveloper #wantage #oxfordshire #android #ios #admob #googleplay #appstore #googleplaypolicy #appleguidelines #ionic #reactnative #thedailyoverpass #mobileappdevelopment #appindustry #softwaredevelopment

[m_r__r_o_b_o_t]

I have a question: why so many monitors?

[aligdev]

One of the rare really helpful videos about the topic, even after about 4 years! Thank you for the content.

[AmCanTech]

Exactly what I wanted. Most of my apps have around 1k downloads which isn't bad based on organic promotion. I just need some more ASO tips, can you have a youtube live session looking at user submitted apps and helping with titles and SEO?

[cricketinshow]

Hello Sir, Really Superb Tips. This is exactly what i was searching for last 3-4 months. Many many thanks.

[bastawa]

thanks good episode especially eye opener about having multiple twitter accounts! I worked once for a music label couple of years back and they had 3 or 4 full time employees who would call radio stations, post facebook twitter, send sms buzzing their artists. And that was couple of years ago! Probably this days the same size label have 6 or 8 market people.

[MSKBSShow]

Hey Eric, thanks for the tips, I have a mobile app out and I also have very little budget left. I think the harder challenge for me, is the mobile app is not in the entertainment space (games, music, etc), but in the lifestyle and use categories. Will keep you posted on how well some of the tips worked out for me. Thanks again.

[mekbeb]

Spot on, thanks for taking the time and putting it out. I found this when I was trying to get my app reach 5k installs.

[Alquranofficial]

Hey Eric !!! Please upload a video about how many keywords should we need to USE in ASO ??

[mattyjyk]

Just found your Channel but wish I knew it before so far I've only watched a couple of your videos but already I can tell your honest and humble but give out very concise and useful information. Subbed.

[mahmoudghoneim]

Hey, I want to know your opinion about how much money (on average) should I spend per month on ads for my game app?

[ihanamoments]

I like how u used the word "massage", 8:05, yes, its more of testing based on the audience you target. Then doing what works for you.

Once someone who I don't know, liked one of my app, and posted it on his Facebook page that has more than 50, 000 fans. That app went from 1500 to 8000 plus downloads in just 2 days. I figured it out later that the download came from that Facebook page. After that, I just send a well written private message to admins of Facebook groups and Facebook Fans pages. In my message, I explain why the app is useful for their followers, sometimes it works. Also, sending to those Youtube Gurus, top 10 apps in January, bla bla .... if your app is good, they will consider it.

I use admob House ads, that works too, its not really Zero cost, but it works. thanks Eric, always lovely to hear from you.

[TechXSoftware]

If you want to get stats off Twitter, I really recommend you learn 'R' with Twitter API, get really good results from it and many different forms. If you don't pay, I think your limited to seeing 6, 000 tweets I think.

[pascalcovey]

Help! My game is not searchable on google play and thus having a low download (i have tried including optimal amount of keywords in my title, and both short and long description) bur it does not work...

[erikm]

I appreciate the honesty so much that I will subscribe! Thanks!

[TheMegamanCo]

Summary, targeting is very very important. Thanks so much man it was really helpful as I’m currently creating my app now! Hopefully it will be ready and released In a few months

[TaskSwitcherify]

For your little home-made Tic-Tac-Toe game, $500 marketing is a LOT, but for a useful & promising app it's pennies. I think your advice mostly applies to absolute beginners, and it would be nice if you mentioned that at the beginning ;-)

[gauravrai]

not getting clicks on the ads what to do on android platform?

[storyline]

Hi Eric i love to watch your videos ..

And I have one question for you : Can you recommend some blogs, forums for developers ..

One more thing I can help you with email marketing...

Thanks

[richardcanales]

Not low budget, but Chad Mureta's book "App Empire" teaches app marketing strategies. It's a good read. I know it's available on Google Play. Not sure about the App Store though.

[dixiem]

I was thinking i can do solo all the way but i forgot i need to market 🤣