Cracking a $1300+ wheel of parmigiano reggiano

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wheelAnatomyBecause every Parmigiano Reggiano® cheese wheel is made according to the same regulations and the same traditional methods, you can count on high quality regardless of which wheel your wedge happened to be cut from.

At the same time, Parmigiano Reggiano is an all-natural artisanal cheese, so one wheel may differ in small ways from another. Each batch of milk is slightly different, depending on the particular cows, what they ate, the season of the year, the precise geographic location of the herd, the soil, the climate and so on. The practices of cheese artisans may differ in subtle ways—and the length of aging for each wheel can certainly vary.

As a result, each Parmigiano Reggiano wheel offers the best of two cheese-making worlds: consistent quality and small but sometimes distinctive differences. These differences are the hallmarks of the artisanal cheese-making process. It is also what separates a hard grating cheese made by hand from an industrially made hard grating cheese.

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My wife asked me what I am watching and told her. She says, only you would watch this. Everyone here, thank you for helping me prove that she is wrong!!!

usmc
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Respect. For the only person who clapped when he split the wheel.

theindianmarineaquarist
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Guy basically went to whole foods for an onion and made $50k in YouTube ad revenue. This guy is my hero.

peadookie
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I love how respectful those kids were when he told them to get a piece and they all went for the little ones instead of just hurdling for the big one

thiago
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I hope somebody shows the gentleman who's cracking the cheese this video's view count.
He only had about nine people watching him in store, half were kids who weren't paying attention...
But, this video has been viewed almost 5 million times now. this was cool.
He was very kind and I enjoyed watching the task.
Very polite of him to offer as much cheese as anyone wanted to eat as well!

BuffaloNickel
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As italian, I am happy to tell you guys that the man who cut the cheese is really professional and did every single step in a perfect way! This man deserves a medal! Respect!

yogsotho
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This really puts Skyrim into perspective when you imagine running around with about 37 of these in your pocket

jf
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You can tell this man genuinely cares about and enjoys sharing his knowledge of this technique!

DrillnKill
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I appreciate the fact that everyone was humble enough to not go for the biggest piece offered right away-

borqes
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I used to work in Kroger in the Murray's cheese shop. It really takes skills to do this. People liked to watch you work on them. They always thought that the whole wheels were fake but we always showed them that they are real.

williamsauerwein
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It's interesting how artists are living among us doing things as seemingly trivial as opening cheeses. Make no mistake, this man is an artist. Beautiful process, amazing craftsmanship. Kudos for the camera work, too: very focused and clean. I like how there's a sort of reverence at the supermarket for such a moment. It's the little things (and big cheeses) indeed.

JoaoSilva-onod
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It’s really cool he let the kids come in first, really tried to give them a big piece. Some day those kids will remember that moment and think I should’ve grabbed the big one!

my_name_is_chef
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I am from Parma, Italy, where culinary culture is of paramount importance and presence daily. I believe every kid from Parma (at least, when I was a kid) has had a chance to visit a Parmigiano production site. The cows are literally fed and milked 10 meters away from where the process for making the cheese starts. Parmigiano makers from my area dedicate their lives to this, and they say it’s worth it. The way they make and store the cheese for years is just so natural, and the cows are treated excellently, they get fed the best food for their diet and are much more free than the cows bred for beef (or Prosciutto di Parma). A wheel of 48 months here would cost much less, but the price is still justifiably high, the work and passion behind a wheel is what makes it unique

bizzabizzabizza
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You can tell this guy loves his job by the way he wipes and respects the cheese

thedude
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I used to do this at Wegmans every month. Those parm wheels easily weighed about 100lbs. It was a workout doing these demos, but it was hella fun too. Also, NOTHING goes to waste. We would have to cut it down into $8 triangle pieces and the remaning shards would be grounded in a machine. The rinds would sell like hotcakes too (for soups and sauces of course).

erk
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4 years later and my mouth is watering. He treats this wheel like a lover.

debr
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The biggest thing I noticed was the courtesy and polite manners of everyone in this video. Notice the cheese tray helper said, oh I'm sorry I'm in your way. And the guy filming didn't want to take the biggest chunk. A breath of fresh air

RebeccaEusey
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When I lived in Italia, in la Citta di Lucca, we would buy fomaggio Pamigiano-Reggiano in chunks, and leave it on the table during the days. When we wanted to use we'd simply grab it, take a grater and grate it over spaghetti, or soup or what ever. Totally awesome!

timothyosborn
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I watched just to see maskless people eating in public. The good ol' days.

thisismylovehandle
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It's always great to see someone passionate about their craft, no matter what it is.

Axispaw