Product Positioning | How to Test Product Marketing Approach Before Launching

In this clip, Mark discusses LaunchBoom's strategy for how you can test your product positioning and marketing angles before launching your product by taking pre-orders.

If you're launching a product online or with crowdfunding, one of the best ways to ensure a successful launch is by offering the option to reserve discounted early-bird pricing. This means actually asking people to put a small amount of money down in order to reserve the product.

With this strategy, you can use online marketing to test your product positioning and find the best angles. You test your product positioning by using online advertising to promote the pre-order campaign.

As you see results on what's working and not working in the pre-launch, this will give you valuable data and insight into how to strengthen your product positioning and marketing angle.

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