Perceptual Mapping & Product Positioning Explained

This lecture helps you determine how your firm or products are perceived by your customers in relation to your competition. Very helpful for small or big businesses trying to find new niches where they could sell their products.
Copyright Mark Wolters 2012

[joleenseam]

you are better than my lecturer in uni.

[woltersworld]

You are very welcome. The language videos started with me making videos for my wife for her to get ready to move to Europe with me, the travel videos started because I got tired of bad travel books telling me that every city was Paris or Prague, and the marketing videos I started making to help my students study for their exams (I am a Professor of Marketing in my day job) :)
I am really happy to hear you like the video and the channels! A big thank you to you!

[Kingro]

You just saved me! Thank you. Sense of humour and informative. Wish I had lecturers like this

[erodgz]

Fastest 9 minutes I've had this week. Very informative and enjoyable. Thanks!

[royah]

7 years later and still saved me for my project tomorrow! thanks!

[brianjacobs]

This is so much easier to understand than the content in my textbook.

[woltersworld]

Hi BADM 320 students from Fall 2019... Wow I need to lose weight. Sorry for the last minute cancelation of class. I will have some new segmentation videos out later this month to make up for this old one and the other old one you have. The media space videos were filmed last summer so you will recognize some of the shirts :)

[ricardocross]

You made this easy and fun to understand, Thank you!!!!

[MilanRemote]

I really like your videos about German language (that is why i subscribed) than i found out that you also have videos about traveling (The Top 10 Sights and 5 Things and 5 Things You Will Love & Hate About.... are the best!) and than these videos about marketing are very interesting and informative. The combination of language, traveling and marketing, on one channel. NICE! Thx Mark :)

[Konstantin.Kulikov]

Thanks for a great explanation of the concept

[DrSharonSchembri]

Choose criteria that is valid and important to the customer 🤓 highlights the importance of market research 👏

[shemillah]

So so helpful for understanding my college course.Thank you so much!

[gtr_chauc.]

Anti-kid.... come on Wolter! Taking an exam for my marketing analytics class tomorrow and this simplified it for me a lot!

[UmairKhan-drgl]

Man thank you so much. Your communication skills are awesome 💯. God bless you

[nickdixon]

You explained this really well. Thank you!

[bhavyageethika]

this person makes "learning real fun"- love his cheerfulness

[ameliageovannacornejo-terr]

Do perceptual maps include your own brand or only competitor brands? Thanks!

[connorfeutlinske]

Great video sir! Really helped me understand perceptual mapping for my business exam

[yashname]

Nicely explained, helped a lot. Thank you.

[mrs.albertcamus]

thank you very much, my anxiety went up to 100 because I did not understand my lecturer.