Product Positioning Strategy (Brand vs Product Positioning)

Product Marketing Managers (particularly those in B2B marketing) need to understand the fundamental difference between product positioning and brand positioning. Those differences are grossly misundertood and cause marketing managers to make critical errors in positioning and allocating their marketing budgets.

- Product Positioning Strategy
- Product Positioning in Marketing Management
- Product Marketing Management/Product Marketing Manager
- Product Marketing Course
- Brand Positioning in Marketing
- Brand Positioning Strategy