How to Build an ONDC Startup - Gogappi Founder Interview

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In this episode of Backstage With Millionaires, Caleb discusses ONDC with founders of Gogappi, Arvind Sekhar and Samhitha Kotaamasu, one of India's first ONDC buyer apps.

Gogappi is one of the first startups on ONDC.

ONDC is short for Open Network for Digital Commerce, it is an initiative by the government of India to promote an open network for exchange of goods and services over the Internet. This basically means that the government is trying to create a level playing field for all the small business owners in India. ONDC is promising same power and features to these small owners that big e-commerce companies like Flipkart and Amazon have.

ONDC can be a game changer for these small businesses as now you won’t have to pay anything to reach all these customers. All you have to do is list yourself with ONDC and customers across the country can find you from any application of their choice. The government has compared this with ‘hypertext transfer protocol for information exchange over the internet’ where you could reach millions of customers without spending anything. Next big issue right now for D2C brands is efficient inventory management. ONDC promises to solve this by standardizing operations like cataloging, inventory management, order management and order fulfillment. This would mean that as a small seller, you could use any ONDC compatible application and you don’t have to worry about managing everything on your own.

It will be interesting to see how ONDC unfolds in India. An open network for doing business will certainly give confidence to millions of retailers and small brand owners to come online and do business and we could see thousands of unicorns in the future just from taking this direct-to-customer approach. However, we as buyers have become very comfortable and spoiled with the services provided by these e-commerce giants, from order tracking to return and refund, we tend to get aggrieved with every small issue we face. And this would be a challenge for ONDC to solve.

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#ONDC

[ashishjindal]

for a sec, i read that as "gol gappi"

[marcusravi]

It is interesting to see these kiddos confidently invest their time and money in the wrong direction. They will learn a lot.
I pray for their success! Good job. Proud to be from Bangalore!

[ThePrashant]

So much patience in the podcast, , probably got lucky to be with you, , appreciate your affort 👍

[harshamohan]

Every ONDC video I see has these words thrown around but noone really explains how is it going to work.
- Protocol
- Platform
- Buyer app
- Seller app

Why is no one talking about how will discovery of sellers work? How much commission would a buyer app charge the seller for enabling discovery how much commission would seller app charge for enabling order flow, payments etc. This guy mentioned 10-15% commission, I heard somewhere ONDC will charge 2-3% commission. If there's still going to be so much commission what is the benefit for seller.
Additionally who owns the customer experience? How will I know the T&Cs of anything before buying from any seller.
If a seller is running a coupon on their current seller platform and I discover this seller on a different buyer side platform will this coupon be shown on buyer side platform as well? Many such unanswered questions

[gouravshukla]

They should hire me. My name is gappi and they can say go gappi and will be correct in grammer. 😂

[bkmarksuser]

Great interview Caleb👍. Great job and good luck to these young entrepreneurs. ONDC is catching up and its a unique infrastructure that will be huge!

[TheBhumbak]

Indian govt should make a similar platform for charging infrastructure after standardising the charging protocols

[cricketvideos]

Can u explain about skyroot space company 🚀 updates and mission, in which category they try to build the 🚀 . Recently I was heard about the news of skyroot launching it's first rocket by this month onwards

[ChefAshutoshAwasthi]

Onboarding done, next what, receiving mail from numerous people to share the spreadsheet, should a seller share with unknown or not. I can see my products on Paytm app, should I register for Mystore? Please make a video about next what? And how to process an order.

[adim]

Caleb this was a smart episode, can u bring these two people again and explain what ONDC is. How one can use it. And why there is a need of ONDC

[sudhakaraks]

I don't completely agree with just going with user experience because it will work with different kinds of products like social media or some fitness related, but I feel that in e-commerce and any service providing products should mainly focus on ease, trust and better service compare to competitors

[suyashpriyadarshi]

Where is the full podcast link. I couldn't find

[chiragmaheshwari]

How to register on ONDC as seller can anybody explain?

[bababistril]

She's beautiful .. I know it's not related to the topic .. but still

[jeevan]

Customers will not start paying more and more, this interview is bs..

[TheBhumbak]

Indian customer expect too much for too little as much as company owners expect from employees

Actually this produces the situation of customers expecting too much for too little as they have only too little

[presidentofrepublicofmoai]

Ondc seems like a fad like web3. Still, hope they succeed and learn a lot along their way

[madzr]

ONDC isn't for people selling Diet Coke. It's probably more for the likes of cottage industries, creators and artisans, to sell what they make and sell locally. The target seller persona seems to be the non-english speaking natives.

[sandipram]

Angez ka ONDC me kya kaam... sirf script padhna😅😅😅