SONY X90L VS HISENSE U8K THE FINAL SHOWDOWN!

Today we compare the Hisense U8K to the Sony x90L. We have Mini led vs Full Array Local dimming. The U8K is the Flagship for Hisense and the X90L the mid range for Sony. However the Hisense is cheaper at every size. Tell me who you think wins in the comments. Thank you for watching.

Special thanks to Jennifer Gala and her second channel HDR SUPER CHANNEL for all her amazing work and content. Please subscribe to see how amazing her work looks on your TV.

#SONYVSHISENSE #U8K #X90L

[valueelectronics]

Thanks for the very informative and accurate comparison! Our pro calibrators are working on all of the TVs that will be competing in our 9/30 2023 4K HDR TV Shootout Evaluation event and we all agreed that Hisense's new 2023 U8K very well deserves to be included in our TV Shootout this year.
We just received a very nice allocation and they sold out immediately, but thankfully Hisense just shipped our 2nd allocation that will arrive the end of this week.
Hope to see many of your members and visitors on your and FOMO's live webcast of our 9/30/23 4K and the 10/1/23 8K TV Shootout events!

[gcarpentier]

It would be good to compare the upscaling with non-4K signals, such as standard DVDs. I would like to have your opinion on the final quality of films from the 80s and 90s. THANKS. Keep up the good work.

[reddyuda]

The Image Quality on the Sony is just so much better than the hisense. Really all the Hisense has is brightness, and technically contrast ratio despite Sony matching or beating it with far less dimming zones...

[calvincurry]

I'll get a 65 in Hisense for my Bedroom. And A Sony 77 in or 77 LG OLED for my Family or Great room TV. Love it. The big 3 better watch TCL and Hisense in the next couple years!

[cdnow]

Will watch it again on Samsung 8k 85"class...thanks again

[sj]

This is a really nice video Brian. Im still very interested in the Sony as Im after a tv to produce good 1080p images which is what we watch mostly.
Brian Im thinking the Qn95c will be better as you said..but Id love to see it up against the Sony. Did you buy the Qn95c in the end Brian? If so are you impressed with it?
Thanks Buddy

[michaelmcmonigle]

Neither one has a decent viewing angle. What's your opinion Brian?

[michaelwyckoff]

The Hisense looks great but I personally like the SONY X90L better. I really like that clear setting and the processing that you get from Sony. 😊

[HeavyLikesSandwich]

I got a Sony 55 X90L and I'm very impressed with it's performance. Also with Sony I don't have to worry about reliability issues in the long term.

[joseecoutinho]

I think the Sony X90L is clearer and it has a more natural color. The black level to me, the X90L does not look bad at all. Now, the other thing to consider is quality and reliability, I would definitely with the Sony X90L.

[marksalamon]

Thanks for your helpful side-by-side analysis of these TVs. In the RTINGS reviews of these two models. The Hisense U8K actually scored slightly better than the Sony X90L in some of the tests that RTINGS performed. As much as I admire Sony's excellent image processing, motion handling, and upscaling that may ultimately present a finer - and perhaps more realistic - display overall, lower prices on the U8K models could persuade me to choose Hisense. The decision for buyers would depend on individual wants and needs. If you want superior image processing, the X90L is probably the better choice. If you need a brighter but still accurate TV that also handles reflections well in a room with high ambient light, the U8K is a great option.

[Neo_Sauron]

I was strongly considering the U8K before watching this video, but after watching there's no question. Sony all the way. The reason is simple - the image processor. There is a clarity in the Sony that reveals details (and even contrast) that just isn't there in the Hisense. The Mini-LED can't save it from Sony's superior processor. The colors are also a bit more accurate or neutral on the Sony. Sometimes the colors pop more on the Hisense, but in a slightly over saturated way with less accuracy. I will be paying a little extra to get the Sony, in the 65 inch size.

[loki]

Besides the slight extra blooming, the X90L is superior in image processing and ironically often have better contrast, despite the fewer zones. Because Sony KNOWS how to make use of it. Hisense just don't, they just have the more zones and let that on it's own do the work. But there is no "fine tuning" of it.

Several examples of the 90L having deeper black and contrast in some scenes.
2:45 look at the left hand side, deeper black on 90L.
2:55 higher detail and more contrast on 90L
3:06 this is where 90L loses because fewer zones and U8K wins. The U8K don't need processing to handle this because most is just dark. But 90L cannot over come it as easily.
3:21 more deeper black on the guy on the left armor on 90L. Also better specular highlight of his face.
6:44 way higher contrast on the 90L in that lava scene. This show cases how Sony can use it's algorithm to make most of it. The U8K have more zones and should be better. But they cannot make use of it here. It just treats the whole area as brighter. They have less fine tuning.
7:20 again more contrast and better color gradients on the 90L. There is seldom if at all I can list a scene where U8K beats the 90L. It's only in those few select scenes.

But, the key part is that the 90L is better in a room with some light. That way the lifted blacks in the "bad scenes" won't be noticeable. In a dark room they will be and can be distracting. Same with black bars which will look lifted.

I would in that sense argue the 90L is better, because it wins in most image content and loses only in the worst scenarios. But it will 100% of the time win in picture processing.
Hence over all it will be better 80% of the time.

It basically comes down to, do you prefer a superior image quality in processing or less blooming. The U8K will have less blooming, that's a given. But it won't have as nice upscaling and detail of objects and faces etc. The Sony XR processor is the best in the business.

[DandCentertainment]

Hard to describe but I feel the Hisense, in many but not all scenes looks almost “hazy” vs the Sony.

[hano]

The Hisense is twice as bright and your camera is iso adjusted for the x90L ofc the Hisense will have perceived blooming and brighter scenes it's twice as bright.

[jrerobert]

I hope this helps answer questions to those considering between the 85QM8, 85U8K, 85X90CL, and even the 77S90C. I started back in July with the 85QM8, and I loved the contrast, brightness, and vibrant colors. Hated the horrible streaming upscaling capability that literally made certain content like MLB game unwatchable because it couldn't even make the face of the hitters recognizable. Also, poor EOTF would overblow certain bright images to the point that all details were lost, so I returned it one month later.

Tried the 77S90C, better than 85QM8 at everything, except brightness during day watching and SIZE, I didnt think the 8" drop was going to be that noticeable, but it was....and currently, I don't think its worth paying 2-3X the price for an 83" oled.

I currently have both the 85U8K and the 85X90CL side by side agaisnt by wifes wishes 😂. Like most people, I felt cheated by the 85X90CL with a FALD display and probably only 150 dimming zones at best for $2, 000...So I had to try to the 85U8K Mini-LED with 1300 dimming zones, 1500 NITS, QLED, and an 8.5 rating from RTINGS.COM.

After a couple of days of playing with them side by side, (not hearsay), for the purpose os STREAMING only, I have NOT tried gaming, the X90CL has better colors, including blacks period!

Side by side, same content, same image, the colors of the 85U8K appears dull/washed out in EVERY mode because of the way Hisense is choosing to present the colors this year. FYI, FOMO, along with other youtubers and even others in the comments, had mentioned that, but I guess I'm a bit stubborn and refused to 100% believe it😅.

I'm not a professional calibrator, but I have some experience with tweaking tv settings...I mean come on, this year alone this is the 4th tv since July chasing my best picture quality valued tv 😁, since I probably wont upgrade again for another 3-5 years I hope.

I have never owned a SONY until the 85X90CL, I used to think that they were overpriced for what you were getting, and based on reviews from youtubers and RTINGS.COM, they were not worth it imo.

Based on the fact that the clarity is much better in most content on the X90CL over the U8K, dont believe me? Try streaming Darkwing Duck from Disney plus side by side 😆, also what's with the dullness of the U8Ks colors including blacks 🤦🏽‍♂️, and yes, im also comparing them to the QM8 and the S90C...The 85U8K is sadly going back...I had such high hopes for it considering I waited forever to get my hands on the 85U8K.

I hope that answers some of your questions. But if in doubt or curious like I was, order both and put them side by side like I did 👋.

[angelasalyer]

I think I prefer the Sony in this comparison. More detail in the images. The blooming doesn’t bother me that much and can be minimized with adjustments. Thank you for doing this. I’m in the market for an 85” set and these 2 are within my budget.

[jahitaekumba]

X90: Sony has more of a pop, or punch to details, making it a life like image - hands down x90L and these are presets - imagine tweaking to perfection

[bradshouseful]

I just purchased the 85" U8K at Best Buy for $1, 800... only had the TV for a week but I'm just amazed by the picture. Upgraded the TV from a 75" Vizio QLED.

[bradguitarmanintx]

Good comparison video, as always Brian. Would love to see a calibrated U8K and X90L in a comparison video.