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How marketers should think about the relationship between first-party data and machine learning
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Jaylen Baca, a global product lead for privacy at Google, explains how to think about the relationship between first-party data and machine learning. Learn how automating your first-party data can help you easily identify your best customers and deliver relevant ads that they’ll value.
The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies and tools directly presented by the Google experts who develop, analyze, and oversee their development. Get the latest techniques from the experts who understand them best.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.
Audience discovery tools:
00:00 Intro
00:49 Two key strategies
01:06 Reach customers in their journey
01:29 Customer Match
01:43 Lean into automation
01:54 Google Audiences and signals
02:08 Summary: First-party data and automation
02:24 Recap
The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies and tools directly presented by the Google experts who develop, analyze, and oversee their development. Get the latest techniques from the experts who understand them best.
At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.
Audience discovery tools:
00:00 Intro
00:49 Two key strategies
01:06 Reach customers in their journey
01:29 Customer Match
01:43 Lean into automation
01:54 Google Audiences and signals
02:08 Summary: First-party data and automation
02:24 Recap
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