How quantum marketing will change our lives — For good | Raja Rajamannar | TEDxNashville

Invasive. Overwhelming. Annoying. These words often describe marketing today, but that's not what it's meant to be. In the exciting future ahead, 'Quantum Marketing' will harness advanced technologies and scientific breakthroughs to deliver highly personalized, non-intrusive, and genuinely enjoyable experiences — transforming how consumers interact with brands and restoring trust in marketing. Raja Rajamannar is a Wall Street Journal-bestselling author and global marketing innovator. His book, "Quantum Marketing," has become a touchstone for marketing leaders worldwide. As Mastercard's Chief Marketing and Communications Officer, Raja has transformed it into one of the world's top brands, pioneering multisensory and purpose-driven marketing programs.

[komandurikishore]

Amazing informative analysis. Listened to it all through with rapt silence.. Awesome 👌

[RavelKamga]

A very enlightening speech, lets bring back the love of marketing from the consumer. I think Quantum marketing, based on its components shown in this presentation is much needed for the future of this art.