How marketers should think about building a first-party data strategy

Jaylen Baca, global product lead for privacy at Google, explains how to think about building a first-party data strategy, and why it’s important to communicate how customers can benefit from sharing their data with your brand.

The How To Think About series from Think with Google shares insights about today’s most effective marketing strategies and tools directly presented by the Google experts who develop, analyze, and oversee their development. Get the latest techniques from the experts who understand them best.

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00:00 Intro
00:20 The changing privacy landscape
00:44 Building a first-party data strategy
01:06 Defining first-party data
01:31 Lean into site visitor data
01:51 Lean into mobile app data
02:03 Partnerships and B2B connections
02:22 Summary: Deliver relevant ads
02:56 Recap

[MrGheller]

Thank you for sharing. It may be helpful to many to make these videos a bit longer (10-15 min) and go deeper.

I feel like the current info provided, although useful, is basic and can be found in many places.

You are Google, who is better than you guys to go deeper and educate about these topics?

I try to add my two cents on my social media channels by creating some content about marketing and business for the Spanish speaking community in the USA.

[richarddillinger]

Wouldn't it be simpler to legislate your industry out of existence. I'm all for that.