Stop Uploading Shorts UNTIL You Watch This!

Shorts really are blowing up channels all across YouTube. While many creators are seeing an influx of subs thanks to shorts, the dark truth is that things aren't nearly as good as they seem, and short form videos are even causing some major problems for creators that you might not expect.

📞 Chat with me about YouTube

The following are affiliate links. If you're already going to buy any of the products below, using my link will earn me a small commission. Thanks!
◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️
🎒 Gear I use for my videos
◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️◼️

🔵 Twitter

📄 Research Links
Charlie exposes Shorts revenue
Colin and Samir Shorts tweet

[iamJesseFord]

Great Vid Brother. I completely agree. I spoke with Isaiah Photo about this, and he gave me a simple question to ask before making a short. Will this video generate subscribers that will be interested in my long form? It made it simple for me for sure. Thanks for the vid brother I'll be sharing this with a couple of my creator friends!

[MrSpherical]

We grew via Shorts in 7 months. I highly suggest doing this:

- keep the Shorts focused on AVD, to maintain relevance
- Build community via community posting. You’ll see we’ve done that and it helped a ton!

Then you get the best of both worlds. You aren’t fixed into the box of not connecting to the audience. You can still do that.

Also for our @otherworldly history channel we’ve started doing similar

[JohnCooganPlus]

great video, will be sending this to people when they ask about shorts

[harryc.]

Very interesting take on shorts. It’d be interesting to see stats on long form vids from these shorts channels. Retention probably takes a substantial hit because of the pacing differences - and thus you’d need a totally different strategy

[kurlymeka]

Loved this video. I did a YouTube shorts in January it went viral I got over a thousand subscribers which I was really happy for, as at that time I only had 600 subscribers. I started my channel in May 2021. However the down side is that my views went down on my longer videos and also my channel retention went down to 50 seconds which was not good. Therefore, i decided not to make any more shorts. My views and retention went back up since. Because the shorts that I did related to my channel content most of the subscribers stayed and requested more videos.

[garethhodgsonuk]

Another great video Tyler! I've recently been having more and more conversations with clients asking about youtube shorts, but this video really hits the nail on the head!
I completely agree with you, it all comes down to RELATIONSHIPS. Video format (shorts vs long-form), is always going to be somewhat dependant on a viewer's personal preference, but even if the metrics (views etc) are in favour of shorts, in my experience that's usually not an accurate representation of the quality of the audience.
P.S. Editing is also top-notch on this one 👌

[FrenchieFries]

been doing youtube for a fat minute. just starting to do shorts. I like the pov and kinda agree! But i think it can be such a good tool if used right.

[leonjhendrix]

Great video mate. This topic has been on my mind for a while and it's interesting to hear your perspective.

[SteveColemanProduction]

I've been on the fence about creating a Short myself, but this wants me to now experiment for a month but not get too invested. Thanks Tyler!!

[Arc.]

YES TYLER! Discord! I would love nothing more than to nerd out about YouTube with people who have the same mindset!

And I loved the video, that title/thumbnail made me just instantly want to watch! I think shorts are brilliant for reaching new people and for people like Airrack, who makes fast paced and extreme challenges, I think it can massively benefit them. The issue with monetisation is obviously still there if your main focus is #shorts unless you get sponsored, but getting a sponsor for a video about how Putin walks is probably very difficult. The main difference I think with long/short form videos is that you get better and better each time. The long form algorithm clearly rewards ‘objectively good content’ while the #shorts algorithm seems way more sporadic and random, often recommending reposts and unoriginal content and when your ‘poor content’ does well, it’s much more difficult to improve.

Great analysis, Tyler!

[Vintoneuler]

really good to know, all this is really helpful to know and I will be asking myself that question “will the shorts viewers be interested in my long vids as well” like you said. thank you tyler!

[meowmeow]

I also recommend in having a consistent type of style for your videos since subscribers will be tuning in and be satisfied with what they watched.

[KaneDoesOutdoors]

Totally agree. I've seen a few channels blow up in my space recently using shorts. The problem is that their long form videos aren't getting a proportional increase in views. I've gained some subscribers from short form as well, but most engagement comes from long form.

[DJMilez]

Loved the video man. Excellent data here shown off. Think I’ll lean against shorts on my personal channel. I do hate how much of YouTube growth many times is this “social proof” for many viewers watching a particular channel. I’m proud of the work I’ve done but I find it rather annoying how more people will sub or “believe in you” when you have 10k subs vs 5k and so forth and the growth only then becomes more substantial at a higher sub count. All this to say I don’t care about subs, but I know more subs can lead to more opportunistic chances for someone’s channel to blossom into a full time career.

[Gabrielgrassmayr]

Aye loved this video my man!🔥💪🏻 actually struggled with shorts in the past

[WEBLY]

i was very lost as a new youtuber and creator as i only have experience editing for other people. but i found your channel tonight and most of the answers ive been looking for as well. thank you for the insight and i need that discord link lol :)

[arnavtiwari]

I thought this video would have like 100k views after I saw the thumbnail and when I had watched 5-6 mins of the video but now that I've watched the whole video I realised it only has 2k views, man great work! Dont give up

[SpruceHouse]

I think Youtube should make shorts a second app, since the algorithms are separate

I know this video is old, but I had to comment that for my channel shorts are the majority of the income, thanks to the monthly bonus they give, this accompanied by the increasing number of subs and that soon they will be monetizable, they are an incentive large to create more shorts

[McMakersStation]

This is a really good video
I think if people make shorts they should post them on a separate short channel