Bizarre Warhammer Crash! GW Stock Tanks

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[AskenOrbital]

I think their multiple stealth price hikes has priced most people out of buying their stuff.

[auxlen]

Listen I work in sales (and wish I didn't) and it's awful these expectations. A low rate example: You can make $10 comfortable, so they target you at $20. You somehow make it, so the next year they target you at $40 even though you cannot feasible meet this target. You may come close, but you will be disparaged for not exceeding expectations. Truly awful. Customers want what they want. Exhausting.

[SuperDuperHappyTime]

As someone who had GW Stock and pulled out (while ago) here is why: It wasn’t that they weren’t hitting their $ marks. It was that every time they put out a product, it sold out in a matter of minutes, meaning the demand was there, but not the availability to keep making money.

[UltimatePhalanx]

As a Compliance Manager myself who handles risk management internationally, I can tell you now if one guy negotiated that contract it would definitely not stand up in court. That one guy wouldn't have the power to hand over that kind of control themselves.

Unless of course... GW gave him executive... Power... They wouldn't... Would they?

Yeah, ok, I see it happening.

[RotGolem]

Stock crash might be due to the progression towards a "boutique miniature" business. A number of gamers have been chased away from GW games (40K, Warcry, Necromunda, KT, AoS, even Underworlds) as the non-stop price tag increases are literally unsustenaible.
Might be, I'm just saying.

[TheTobaccoman]

I think it’s a bit of sticker shock, constant price creep, failure to stock items. Some boxes are near impossible to find for some odd reason when they cost a crazy amount of money.

[elGordo]

Could it also be the the shareholders have recognized that the introduction of the new website has been a farcical failure and they've realized the management is incompetent?

[Scruffynerfherder]

its funny how the moment an entertainment company becomes more corporatised, the more they are incentivised to establish their products as "brands". GW is a good example as they make out the "warhammer hobby" is only exclusive to them and not a part of the wargaming hobby. Another is FIFA and Call of Duty; not being a "sports game" and "FPS game" respectively, but brands in their own right as this creates a monopoly of those brands; which once established incentivise the companies that own said brands to drain as much money as possible from as many fans as possible while trying to keep them invested in the hobby/game/brand as much as possible.

[RoseKindred]

Seems many game companies are experiencing the same. Which is to be expected. I mean, most of us were stuck inside for 1-3 years. We needed something to do. Table games, miniatures, DnD, rug tufting, candle making, etc. A massive amount of people took up new hobbies, and now it is time to resume "normal" mode.

[TheSpazztech]

I doubt GW signed away their entire IP, but it would be a bit of karma if they did. Remember the litigious BS they have pulled over the years. It would be great if they got screwed by the same cudgel they used to attack people.

[wolftrem]

Love that expectation part. Its everything wrong with businesses and shareholders today. What a joke of a statement

[IfIWereTheDevil]

I see this regularly in the retail company, that I work for. The guys at the top think that profits from last year are a good way to predict what the future profits should be this year, and so on, therefor they can set targets, and expect to make a profit twice, or three times what it was the year before. They then get super pissy when the targets/profits are not achieved, "IT'S THE WORKERS FAULT, SACK MORE!" If they would pull their head out of their ass, they would realize that you cannot predict shopping habits, and you cannot garrentee profits, people change their habits on a whim, and you can't promise a set profit, if people are not buying your goods or services, you can't ever predict how many customers you are going to have, because people do not conform to spreadsheets, they have this thing called free will, they do not owe you money, and they will shop elsewhere if you upset them, kind of how like Games Workshop upset their customers.

[akodotain]

I went into a gw store while christmas shopping asking if they happened to have a book i was looking for in stock. Not only was it not in stock (wasnt surprised, the book is in high demand) but they intentionally didnt have any Necromunda content in stock at all. I'm baffled at the logic of how they expect to make sales when they dont put new releases in stores... Bonus points for it being during the Christmas shopping period.

[manofaction]

Say it ain't so....
It's always good to see GW get what they deserve, they only have themselves to blame.

[NightfallTH]

I for one welcome our new Amazon Overlords. I expect now products being in stock and easily ordered in a professionally designed Webshop

[hotrodsteve]

Well I hope the rumor isn't true. Henry seems like a genuine fan and I think if this was ever gonna happen, it would do better in his hands.

[changelingiris]

This Amazon rumor sounds suspiciously close to the rumors around the Damnatus fan movie in the early 2000s.

SGerman 40K fans had been making a full live action fan movie and wanted to offer it for free online.
Rumor has been, that due to a clause in german copyright law it would have extended all the rights to the IP (including sublicensing) to the makers of fan project, if GW allowed them to publish the movie.
So the fan team could offer and sell the rights to erveryone they wanted, if GW wouldn't take legal action against the project (in German business law not acting against something a company is aware of, counts a agreeing with it).

[daedalus]

This Amazon-GW deal rumour does seem unlikely at first glance. However, one should never underestimate how incompetent people can be.

[Arashmickey]

Bad business practices? Slave labor? You forgot the biggest one: pacts with Chaos Gods. The #1 most popular investment advice is to ask a company "how many generations?" Curse of WarHam and all that.

[Dwarficus]

One thing to point out about the share prices, the current price low isn't the only price dip we've seen this year. We saw dips in March, June and October, with March being the worst low of the year (£8, 515 in March vs £9125 this week). Personally I wouldn't worry about this small dip, it's within acceptable price changes plus it's within GW's own expectations. I wouldn't be surprised if the price drop leads to further shares being purchased, whilst the prices are low.