Why do people watch Kathleen Lights?

Welcome to the third video in a new series about YouTubers and why they succeed on the platform. We will dive deep into their history on YouTube and figure out what they did to earn views, subscribers, and a loyal audience. Who do you want to see featured next? Leave your thoughts in the comments.

Watch the other videos in this series HERE
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FTC: This is not a sponsored video.

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Instagram: jenluvsreviews
Periscope: jenluvsreviews
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Music used in my videos:

Out-Tro music - [Melodic Dubstep] Electro Light ft. Kathryn MacLean - The Edge [NCS Release]
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CURRENT SETUP:

[jenluv]

*NOTE*
I must have gotten my video windows mixed up. I said Dream Street came out in 2019 which is incorrect. Dream Street came out in November 2017.

[KathleenLights]

I’m crying. Why? Idk.
This was such a sweet video and so thoroughly researched... I’m just so overwhelmed with emotions watching this.... you have no you are so incredibly kind and I’m just completely shocked so many ppl wanted you to do this video! I feel so loved and appreciated by this community and I’m so SO grateful for you I feel like I have hundreds of friends all over the world!
Thank you so so much for your sweet words Jen.
I always come to your channel to learn, youre so great at what you do (like I learned soooo much about primers from that video of yours)
And I’m incredibly HONORED that you would do this video! Thank you so Just wow thank you

[jessesgirl]

The main reason I watch Kathleen? Drama-free.
She's relatable, comes across very down to earth and hasn't attempted to shill me a bad product. She also has a calming aura, she isn't in your face or overly hyper.
She is truly a shining star in the beauty world.

[cafeamericana]

We must protect KathleenLights at all costs 🥰

[mikisversion]

At first when I read the title, I was like oh no someone is talking bad about Kathleen. But watching the vid it wasn’t like that at all. You talked so highly of Kathleen and I loved this video. Kathleen is my favorite YouTuber and I am so glad that I found her when I did.. my first video I watched of her was her where the light is colourpop collab and she instantly became my fav. I constantly find myself saying things she says, like DAS ESSPENSIVE..

[namii.c]

Honestly, she’s one of the best YouTube person ever. She’s funny, relatable and still the same. She’s the proof that money doesn’t change who you are if you aren’t that person to begin with. Kathleen is also one of those person ill bought so many products from her collabs ever.

[lt.]

I watch Kathleen because:

🦋 Proud of my latinas
🦋She’s relatable and down to earth
🦋Her makeup recommendations are drugstore and high end
🦋Her makeup looks are achievable
🦋Shes funny and entertaining to watch
🦋I use her as a reference for foundation shades and skin type
🦋Knows how to handle drama in a realistic non inflammatory way.

[unity]

You got nail on head. I watch her because she is real, relatable, and so adorable. She has not let the YouTube success goto head she has not falling into designer only trap. She shops at urban outfitters and amazon just like we do. She puts family and friends first. She does not change her goofiness is so relatable. I hope
She never stops she brings me out of my depression and anxiety. I feel she does that for so many people and that’s why we go back and watch her videos even the oldest of the oldest

[anabelle]

Why do I feel like crying? It is just so heartwarming to see women empowering and being so kind to other women. I just love this video.

[lynnhom]

I’m 70 years old and love her. What I like about her most is that she moves along fairly fast and doesn’t waste her viewers’ time with insignificant facts. And she doesn’t repeat herself and doesn’t focus on price or packaging too much. I am so bored with so many influencers obsession with is the product worth the price and the packaging.

[BiatheCapricorn]

It's so strange, but Kathleen is just one of those people I've watched for so long that I relate to do much, I genuinely feel like she's my friend. I love her with my whole heart, wish her the best, and I'll always support anything she does ✨

[ericadominguez]

I love Kathleen because she is 100% unapologetically herself. She’s so humble and down to earth and she’s freaking FUNNY! Love her

[LolaRobles]

I love this series. Bringing up each other in a world where bringing people down is far too common. ♥️

[YouTubeUser-mqzw]

Not gonna lie, I shed a tear at the end “Kathleen just being unapologetically Kathleen and sometimes apologetically Kathleen makes her one of the most loved beauty youtubers on the platform.” 😢 its so true and she deserves to hear this a million times over! One of my favorite youtubers! (Les do makeup being the other )

[awwabanana]

The fact that Kathleen has done so many collabs with a lot of different brands, Colourpop having the most, and can still provide honest reviews about the brand and their other products speaks a lot. Kathleen has always made it clear that she values her subscriber's trust the most more than that of brands and brand owners. She is beautiful, funny and the most relatable among the top beauty gurus. She has not lost touch with her subscribers and has not let fame get into her head. She's normal like us, that's why people keep coming back. ❤️

[alexandrasaadi]

Even though I’m 45, I love watching KL’s content. Her energy is infectious and she’s just too cute for words.

I love this new series of yours Jen! It’s really lovely💜

[jenniferautry]

I love Kathleen. I think she’s so funny. You should do Jessica Braun next or Allie Glines.

[ToniSia]

This is so nostalgic im so proud of her I’ve been buying almost all her collabs since the first one, Lumiere 😭😭😭😭

[Kris-qtie]

The only YouTuber collabs I’ve ever purchased are from Kathleen. I trust her with it all!
I also love her quirkyness and how she’s not really a “beautuber”
She’s bad ass!

[newburygirl]

I finally started watching your 'why do people watch' series and it's such a nostalgic throwback. Between this video, Jackie's video, and Taylor's video there are so many videos that you referenced that I remember watching when I was first getting into watching beauty YouTube. Genuinely loving the positive vibes of this series.