The Psychology Of Color In Marketing And Branding

Every color that you see is specifically designed and used on
purpose. Let's learn colors in marketing and branding, how and why you can use it to grow your business. Stay tuned!

Watch and Enjoy!
Marianne DeNovellis

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Video by Nate Woodbury

[kylerobinson]

I described the color blue to someone today as "I am good where I am at" color. A calming content color. If it was the stock market it would be the Bear. Yellow would be the Bull.
VW logo is blue too.

[AlSpaulding]

Love the video. I appreciate the breakdown. While I am quite familiar with the psychology behind Color and Marketing/Branding, it was refreshing to get another spin on it. Kudos. 👍🏽

[fredkrol]

Thank you for your presentation it was very interesting.
I just want to make one point. If you are using red for digital display, you may want to think about the fact that red dithers and could be difficult for some people with vision problems.

[Plehlowla]

watching this for a school class type beat

[karthi]

I run a bakery and what colour should i use to improve my sales...my target customers are all age group people...Could u please help me with this?

[mohdhammadsiddiqui]

I am starting a ladies garment brand which color to use mam?

[PhilipGernert]

Awesome video and explanation of each color!!!

[savesoulsnotgold]

If I'm starting a transportation services what color should I use

[DT-pvlq]

Amazing video 😀 should I base my colour on the people I want to attract or who I am as a person. My business is built around women and I'm very excitable so I would love the colour Red on a white back ground. But I'm very healthy and part of my products are organic so should I go for green? And green is my favourite colour.

Thanks marv

[Ad]

I’m starting a social media marketing company, should I use the color blue & white

[jamesbenson]

okay vid, information is hit and miss.

[dutchsafari]

From Tanzania I want to start fastfood chain can I use purple?

[luisverduzco]

We’re onto you sis
That’s a fake backdrop 👀
Sit on the couch... if you don’t it’s fake :)

[xggdmuy]

I sell female clothes what color should I use?

[julieperez]

Chief said this ain’t it sis, we know that’s a fake background 👀

[stevejette]

I just watched 9 TV commercials. 8 had people of color. One happened to be three white people. Given the current population ratios, that is not a true representation of national makeup. SO, why are the advertisers doing this ? (MONEY).
So, are the companies marketing to people of color ? Or are they social warriors ? And MANY ads have a black guy with a white woman, often blonde ? Never the other way.
The people are just actors, probably don't even know each other. What do the advertising company psychologists know that I don't ? Do people purchase because of this ? Thanks.