How Bright Colors Ruin Your Brain: Jung and the Psychology of Color

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The colors on your screen are destroying your brain, set your phone on black and white and see how your experience drastically changes!
Through Carl Jung and psychology we can grasp the use of color in media to attract the unconscious mind, and with film and pop culture we illustrate it further.

A meme analysis focused on the use of bright colors in media to attract and hypnotize viewers. Memes are comprised largely of color, and as you know, memes matter.
Instagram: @thegoddisk
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Set you phone on black and white, DM me for a tarot card reading @thegoddisk and pick up our new deck at memeintelligenceagency.com !

MemeAnalysis
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This makes me think of how Google often uses multiple colors in its logos, as if it wanted to mentally cement itself as the center of Internet.

sirius
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My phone has been black and white for at least half a year. One more thing, by the way. Terence Mckenna once visited a tribe in the Amazon rainforest where they obviously don't have much variety of colors. At one point he was talking to a shaman in one of the huts and his eye fell on a calendar that was magenta in color. He said he couldn't focus on the conversation and just looked at the calendar because of the exotic color. He saw mostly green, of course, and something like magenta must have been incredibly stimulating. I can find the link to the video maybe, he explains it way better than I do.

luckyluke
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I remember you saying that tarot cards were once one of the most colorful things in the world.

lunadollanganger
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She comes in colors everywhere
She combs her hair
She's like a rainbow!

caymansharp
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Dude your content is just so on point I cant believe it. Youre like a synthesis of so many of my interests: internet culture, symbology, PKD, the occult, Reich, Freud, theology and more. This video reminded me of a section from Mark Fisher’s now-iconic Capitalist Realism book where he discusses the potential phenomenon of “post-lexia”. Rather than have a dyslexic society, we have a post-slexic one where we collectively process/recognize symbols and mass flurries of text so quickly. (Think of stream chats where you can instantly recognize a flurry of “Lmao” or L’s in the chat). Fisher obviously puts it more eloquently, but it was a connection I drew on, and think youd find cool too.

Joe-olbq
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Watching a colorless video in colorless mode, truly an experience

debarghapaul
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I work in advertising and color theory is everything in communication obviously-I love how different regions interpret color differently too. Very good vid

internetsurfer
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It's a shame that black and white film fell out of fashion with the advent of color. So many people are really missing out on great films because of a barrier between the preference for color viewing over monochrome. As always, another great analysis!

edwardcumpstey
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i simply want to say, thank you meme analysis. seriously, your videos are good food for thought, and help me with seeing the light at the end of this long, long tunnel. keep it up, proud of you.

ruffrack
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The sensation of turning the colors back on after a week has a weird evil vibe to it. Knowing they were secretly radiating That for years without you noticing.

linussundstrom
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I have also realized that bright colours, especially at night are culturally associated with the supernatural. Glowing green or red lights were considered spooky and supernatural because in nature a green glowing light is only seen when sunlight filters through leaves in the day time. At night, it takes on an uncanny significance. Artificial lighting is also a notable element in liminal spaces or cursed images because of our intuitive understanding of light.

sean..L
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I became really aware of my love of bright colors when I started reading colored JoJo comics online. The digital coloration of each panel and Araki's use of color in his original pictures on the front of each new chapter really inspired me and made me feel a way I hadn't felt before. I recently took a figure drawing class in which we had to learn how to use color, which involved balance to achieve skin tone or the illusion of skin tone, experimentation of any color goes, and trying out our own style. I really went all out with some wild colors in that class, and I felt so much emotion and expression when I used bright colors and high contrast.

I love consuming media with beautiful colors. I'm sure there is a lot of attraction going on in my subconscious to the colors, but I am usually very aware of my appreciation of color. I saw the Spiderverse movie a couple weeks ago and was crying my eyes out within the first ten minutes mostly because of the intense colors and animation. That movie immediately became my favorite solely for the animation and bright colors. I don't normally care much for superhero movies, but this one is an exception.

I can understand your argument that bright colors are attracting you to digital media that is ultimately a time sink and won't benefit you in any significant way. But I would argue that colors don't destroy your brain, and can in fact heal in a way that not much else can. They can inspire and evoke emotion, which can lead to some wonderful creations. I think where people maybe fall astray is not being aware of the impact that color has on them. Thanks for bringing this to your viewers' attention through this video.

rxpdxvk
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Going to try this one out. On iPhone you can greyscale your phone in settings > disability> display Text Size > colour filters.
Really weird so far, especially the app homescreen. But I can really see it’s use. Like you said, you instantly become less interested.

sniedendepoes
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It's incredible how powerful your words can be. I've had a "strange" fascination with bright, saturated colours for a very long time. Whenever I take a picture, it always feels like my camera never manages to capture how I perceive colour and I end up adding much more saturation than needed in post. I'll try the monochrome thing on my cellphone and see how my relationship with it is affected.
Awesome video! I'd like to know what your thoughts are on audio as well; mostly how much we tend to abhor silence and our need for audio simulation.

llDbGll
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When you switch your phone to black and white you can really see the flaws in the graphic design of these things.

Someone teach a mandatory contrast and tone class to all the new art kids.

MillywiggZ
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Hint for everyone that's trying this monochromatic thing. Make sure that you don't have any notification teasing you to return to the "normal". Such notifications often have something like "return for 30 minutes". It can become a drug itself.
Remove the notification and use the phone as if it was always like this

bibr
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the scizoarc is just beginning and im all here for it

nicknewaccount
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The self actualization era was steeped in the technicolor overload marketing style. It was the beginning of the end for our historical brain chemistry. Those Mountain Dew type ads probably dont seem like much now. But I remember how amped up we kids got from watching them.

carpeimodiem
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"There are no seasons on the phone"

That works on so many levels my dude.

JamesMadisonsSpiritAnimal