Why Don't People Buy Sony Smartphones?

The Sony Xperia series is way cooler than any sales numbers indicate!

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[nickjohnson]

This is the best advertising Sony could ever have for their phones

[schadenfreude]

I don't think Sony even remembers they have a Smartphone division.

[marcindomzal]

For last 14 years I was buying only Sony smartphones because I love the way their phones are built and works. I was trying Samsung and some other brands but I always end up giving it to my wife or son and coming back to Sony again. I just got Sony Xperia 1 III and it's awesome.

[youcube]

In some countries, phone brands like sony, motorola, htc, and lg are just disappeared, people would love to buy them if someone sells them. Chinese brands, like realme and others, offers huge incentives to sellers and distributors, so that is maybe one of the reasons people don't buy sony, because people in some countries just don't have access to buy those smartphone brands.

[LeviJay]

Sony: Review this phone and we'll give you the PS5 early to review.
MKBHD: Thanks Sony but I've been using the PS5 for the past month or so.

[phivostheodorakis]

This video advertised the phone more than all the ads by Sony together.

[aradseddigh]

Completely agreed man.
I had 3 smartphones throughout my life :
Samsung galaxy ace
Sony xperia z
Sony xperia xz premium
And I have been in love with Sony phones ever since, they are just awesome.
But for some reason they stopped shipping it here (Iran) around 4 years ago and the market they had doesn't exist here anymore.
God I wish they were still available here.

[helenav]

Man, ever since I had my first Sony phone, I never wanted anything else. They are prety hard to break and long living. I have my current one for almost 5 years now (I'm obviously not an enthusiast, just a regular user) and the screen never broke, which is impressive, cause I never used any protective screen or case. And the software still works amazingly.

[sagnikbagchi]

When you have non existent market share.


But almost every manufacturer uses your camera sensors.


*STONKS* 📈

[chroen]

Marques: "I'm still rooting for SONY...because I don't wanna see this kind of stuff die."

Me too bruh... Me too....

[manuelb.]

I sent messages to Sony Canada asking why they don't sell Sony Smartphones here but they never answered me

[loopbloke]

I was an apple and Samsung user until now. Will switch to Sony once they release Xperia 1 V in may 2023. It is not because such features are appealing only to enthusiasts but with the fact that Sony is not doing any marketing of their phone line ups in USA plus they do not have any contracts with mobile carriers like Samsung and Apple.

[Nope]

All I can say is -
Sony has a great engineer and software team.
Sony has a bad PR and Production team.

[clementcardonnel]

Watching this video I can imagine engineers at Sony being quite pissed off by the marketing and operations divisions.

[miminepho]

I've been using my Xperia 5 III for a couple of months and I'm very happy with it! Glad they kept the SD card slot and headphone jack. Still using those features all the time.

[megapangolin]

As always, amazing clarity on a fundemental subject- ie brand awareness. I hope that Sony gives you feedback on impact on sales (and hand you a big bonus). BUT if you are going to sell a $1000 phone, you had better make sure that the sales pipe is stacked full or else you are wasting everyone's time and money, and the brand manager needs a different job...

[aiel]

Sony smartphones are like your smart classmate in class, but too shy to raise his hand

[sudonim]

Literally the only marketing I've seen for Sony phones is characters using Sony phones in Sony movies.

[adawg]

Sony phones are like that really good tasting food you haven’t heard about or seen at any restaurants.

[markdonovan]

A brilliant analysis and extremely well presented.

I had a Sony Xperia smartphone in 2014, but over just 4 years the processor started running slow, battery got hot and wouldn't hold charge for very long. I enjoyed using it for photos and Xperia movie making app. The waterproof construction and shutter button were great features back then.

The main phone and tech stores where I live in Madrid, Spain, do not stock Sony phones anymore. They are full of the usual brands and more recent ones, nut no Sony. I asked about it, they say you can only order online.