Blue Ocean Strategy (With Real World Examples) | From A Business Professor

Blue Ocean Strategy is a business concept developed by Dr. W. Chan Kim and Dr. Renée Mauborgne. It offers significant value to businesses by providing a framework for sustainable growth, innovation, and competitive advantage. So what are the differences between the blue ocean and red ocean? What are the major principles of the blue ocean strategy? Are there some real-world examples? In this video, I will discuss these questions with you.

[daisyQ-lofh]

Here I can find almost everything I've learned in university lectures! A helpful channel to review my learned content. Thanks!

[worldview]

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[astudioushousehold]

Hi! I'm an MBA student and you're currently saving my life haha. Thank you so much for your work!

[andalammisetti]

Thanks so much, Professor. You gave the content so well, it is to the point and very clear. From now on this would be my channel of preference for quick reference of concepts.

[lboogy]

Exactly what I've been looking for, thank you so much.

[TheArka]

It's bitter to say being any form of youtuber also falls under RED OCEAN MARKET

[andreaslucco]

I do not see any concrete uniqueness in the so called "blue ocean strategy". In the end it is creating new services or products clients would not expect. And Streaming as such isn't new. It was new to stream videos - as it had been done for music since ...

[sujitdsouza]

Doesn't the product(s) by itself define the Red/Blue Ocean strategy ? Red/Blue Ocean is meaningless without first defining the product.