Outperform 99% of your competition - BLUE OCEAN STRATEGY

#1 book for ENTREPRENEURS to crash the COMPETITION and make MILLIONS: Blue Ocean Strategy

[t.p.madhavan]

Nobody could have made it so simple, comprehensive and practical. Cudos to you and your team! 😄👍

[fadhlul]

Blue Ocean: "the rules of the game haven't been set yet". Despite having read read the book several times, this statement is so fresh! Thank you!

[heriyantoheriyanto]

🎯 Key Takeaways for quick navigation:

00:00 🚀 *Introduction to Blue Ocean Strategy*
- The video introduces the concept of the Blue Ocean Strategy, emphasizing its relevance for dominating the market and outperforming competitors.
- Entrepreneurs are encouraged to study the book as a fundamental guide for success.
01:23 🌊 *Blue Ocean vs. Red Ocean*
- The metaphor of blue and red oceans is explained, with blue representing a space without competition and red symbolizing intense competition.
- The consequences of choosing between blue and red oceans are discussed, highlighting the challenges in the red ocean.
02:32 📊 *Study on Blue Ocean Profitability*
- A study is presented, analyzing 108 companies and their new business launches.
- Companies focusing on creating a blue ocean contribute 61% of total profits, indicating the strategy's effectiveness.
03:12 💡 *Cornerstone: Value Innovation*
- Value innovation, the cornerstone of the Blue Ocean Strategy, is introduced as providing higher customer value at a lower cost.
- The counterintuitive concept of offering higher value while reducing costs is explained.
03:54 🍇 *Casella Wines Case Study*
- Casella Wines' case study illustrates the application of Blue Ocean tools, such as the "strategy canvas" and the "four actions framework."
- The four actions framework (eliminate, reduce, raise, create) is explained, showcasing how Casella Wines applied it.
07:47 🍷 *Success of Yellowtail Wine*
- The success of Yellowtail wine is detailed, explaining how Casella Wines created a new market and made the competition irrelevant.
- Yellowtail not only stole sales but also grew the market by bringing in non-wine drinkers.
08:15 🧭 *Six Practical Tips for Blue Ocean Opportunities*
- Six practical tips, known as the six-path framework, are provided to identify Blue Ocean opportunities.
- Tips include looking at functional or emotional appeal, exploring alternative industries, considering complementary products, analyzing strategy groups, examining the chain of buyers, and recognizing industry trends.

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[jomelynmauermann]

I binge watched all your videos. Thank you for sharing all of these knowledge and wisdom in simple and easy to understand videos.

[DunBossNyakundi]

This the most CLEAR EXPLANATION I HAVE EVER COME ACROSS on the Book 'BLUE OCEAN STRATEGY' 😉 AND great Voice too!!😂😂

[CastleHassall]

don't forget to make time for a REAL Successful life by making sure the people you care about KNOW You care about them and making time to make good memories of nice times together

yes money is needed but after decades I'm seeing the real important things are good time spent talking with and spending nice time with people we care about

and doing nice things we would like to experience in life

yes the money helps, but it's a sad ending to life if we didn't LIVE It and enjoy it too and spend nice time making sure people we care about know we care about them

good luck folks

[DunBossNyakundi]

Thank you so so much for this!!! your explanation of key points, tools and principles is superb! God Bless and keep educating the WORLD!

[williambernhart]

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[clementgavi]

Blue Ocean Strategy has been developed by two professors of INSEAD. It has 8 core points. One of these states that instead of being in competition, exceed competition by being distinctive through innovation for instance.

[secbook]

Value innovation - high value at lower cost
Strategy Canvas screenshot of the market.
4 actions : eliminate reduce (cost) raise create (value) (factors of the industry)

Create a new market to eliminate competition.

1. Look across functional (to emotional) or emotional (to functional) appeal to customers

2. Look across alternate industries

3. Look across

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Thank you 🙏🏼 this is my project to one of my module and now I have understood whats blue and red ocean. ❤️ save me time, thank you once again.

[Zuringa]

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[BilgeSamet]

Heard any good tips My brother gave me a few pointers, but I’m still figuring out the best strategies

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