How To Differentiate Your Business With BLUE OCEAN STRATEGY - Book Summary #3

Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. This book is for entrepreneurs, founders, marketers, or managers that are interested in marketing strategy. It's especially relevant for businesses that need to differentiate themselves within a highly competitive industry.

We'll go through a quick book summary covering three key insights from BLUE OCEAN STRATEGY to help you decide if this is the right book for you. And if you enjoy this book you may also want to check out BLUE OCEAN SHIFT in the future!

CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:

SUBSCRIBE TO THE PODCAST FOR THE AUDIO EDITION:

📚 AUDIOBOOKS ARE THE MOST CONVENIENT WAY TO READ

WANT TO PICKUP A COPY OF BLUE OCEAN STRATEGY?

Is TESLA'S CYBERTRUCK based on BLUE OCEAN STRATEGY?

THE 10 BEST BUSINESS BOOKS

THE 10 BEST LEADERSHIP BOOKS

THE 10 BEST DIGITAL MARKETING BOOKS

THE 10 BEST PRODUCT MANAGEMENT BOOKS

THE 10 BEST ENTREPRENEUR BOOKS

Have a great business or marketing book to recommend for a future video summary? Please mention it in the comments section below the video.

Video Chapters:
0:00 - Introduction to Blue Ocean Strategy
1:05 - Insight #1 - Escape The Bloody Red Ocean Of Competition
6:30 - Insight #2 - Reconstruct Buyer Value With The Strategy Canvas
11:45 - Insight #3 - Attract Non-Customers To Expand Your Blue Ocean
17:05 - Closing Thoughts on Blue Ocean Strategy

Content by Rick Kettner
Produced by Kyle Trienke

[RickKettner]

Do you have a favorite business or marketing book that you'd like me to cover in the future?

[michaelcbond]

Great content! I love the graphs, the personal anecdotes and quality of the video. 🙌

Please do one for ready, fire, aim

[pakomoshaga]

Excellent summary. I'm currently looking into setting up a Business Development consultancy. Your practical approach is priceless.

[achillekemayo]

Thank you so much . Just subscribed. It resonates with me your examples

[gyanusharmapokhrel]

Love the explanation.. Crystal clear with the examples. Thank you..

[stephanwinter]

Thankyou Rick, I think you do a very good job at book summaries. I just found you today, and watched already 3 book summaries.

[MASTERMINDSPH]

great content. i am currently reviewing for my grad school exams and your video really helps. more power!

[nocheblancamusic]

This is an amazing star before reading the actual book! Thanks a million.

[Therongunner]

I'm currently basing my small business this strategy. I'm applying as my core competitive advantage. Being from a developing country there plenty uncontested markets.

[thoquynguyen]

Wow wonderful content Rick! You deserve so many more subcribers! Keep doing the great work man!

[Jappon]

Looking at this graph strategy, it really helps to get a visual sense of how you plan to separate yourself from others. Easy way to share the company vision also. Thanks for another big drop in information!

[iriooud]

wow.. rick.... this has been so informative

[uttamyamgar]

Hey Rick, that's really interesting input you have shared, thanks.
Strategy is one of my favourite topics where there immense to talk and learn about. From the inputs of the Blue ocean strategy I would personally feel to use the strategies for individual completion and growth, as there is a huge competition where you too need to stand out way beyond to be the best. I hope this book will be helpful to apply on individual competition as well. Recommend with your views or biol with tools and techniques for self tracking and growth. Regards Uttaam N Yamgar

[AwaisPirzada]

First, it can be difficult to identify uncontested market spaces. Second, even if an uncontested market space is found, it may be short-lived if other companies enter the market. Finally, pursuing a blue ocean strategy requires significant resources and investment, which may not be feasible for all businesses.

[max]

Hey, I just discovered your channel. Good content !

[unclejuju]

Never knew you were behind drumeo. Thought it was just Jared the entire time. Thats amazing

[HameedUnfiltered]

That's a very nice summary of the book. Can you please create a summary of Beyond Disruption, by the same authors?

[klinglerinsurance]

Great content. I’m in the middle of reading this book now and think you nailed the content!

[mattfernandez]

Great content, I usually read the reviews from Amazon before buying, but now I’ll just watch your videos. You should put a link in your description below for us to buy these books. Makes it easier for us, or maybe just me.
In the future, can you do a cover for one of Seth Godin’s books.
Thanks.

[fredrickegondi]

What are some of the management issues in the book?