Sales KPIs: ATV, UPT & Conversion | Retail Dogma

How to calculate and increase the main 3 sales KPIs in retail and ecommerce: ATV (average transaction value) UPT (units per transaction) a.k.a IPC (items per customer), and conversion rate.

Tracking those sales metrics can help you increase sales at your retail or ecommerce store, by applying the relevant sales techniques to increase each metric, such as up-selling, cross selling and suggesting add ons. It is recommended to choose one KPI as a focus for the week or month, work on increasing it, and then move to the next KPI,.. and so on.

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[aidbrad]

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Short and clear ❤
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[obazeeghosa]

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[Goexpress-jsbu]

In theory it looks like the equation makes sense, but it's not really logical.
In the real world, it's not the quantity of traffic but also the quality. You can bring millions of poor people without money to the store and sales will still be the same. And in this case no matter what you change inside your store or the upselling/cross selling techniques you use, you will suddenly have a conversion rate (CR) of almost zero.
Or on the other hand, if the quantity of traffic remains unchanged, but you bring other kind of people with money, then without doing nothing else to the store, the CR can even double, and so your total sales.