Amazon’s Haul vs. Shein & Temu | Is 50% Off Enough to Compete?

Amazon is slashing prices on its Haul platform, offering 50% off during the Big Spring Sale in a bid to win share from Shein and Temu. But is it working—or just a desperate move? In this week's episode recorded live at Shoptalk 2025 and brought to you by the A&M Consumer and Retail Group, Simbe, Mirakl, Ocampo Capital and Infios, Chris and Anne discuss all this and more.

🎯 Key Moments:

(0:03) Amazon announces 50% off Amazon Haul during Big Spring Sale
(0:25) Price points and shipping details
(1:00) Anne says: It’s bold—but not bold enough
(1:45) Why Amazon Haul deserves Prime Day-level support
(2:15) Chris questions if this is a desperate fire-sale move
(3:30) Are consumers even aware of the “Big Spring Sale”?
(4:00) Lack of creativity vs. Shein & Temu's model
(4:46) Could Amazon win by enabling other retailers to mimic Shein using its supply chain?

#amazonhaul #amazonsale #retailstrategy #ecommerce #shein #temu #fastfashion