The Real Reason Taylor Swift became a Billionaire no one tells you

How does a musician become a Billionaire in an era when the Music Industry is completely destroyed. That is the strange tale of Taylor Swift. Today we examine the reasons why from a business and marketing perspective

Episode Guide
0:00 Introduction
1:49 Separating Product, Marketing and Business
3:43 Why Taylor Swift became a Billionaire
10:12 Taylor Swift's Secret Weapon

Utkarsh Mohan is a Singapore based writer, philosopher, musician and artist of Indian origin. Formerly in corporate senior management, he now pursues his passions and is also the owner of the Ministry of Guitar collection

You can also follow him on Instagram @ministryofguitar

[joshs.]

At one point, she even once dominated all of the top 10 charts at some point.

[EzraMF]

I think it's also worth pointing out that she released two folk albums during the pandemic. This is what made me pay more attention to her as an artist rather than a celebrity. I know a good amount of people that really connect with her albums from this era despite not being "fans."

[ThePeoplesFabricator]

In the 90s I was a certified installer of Braun scooter and wheelchair lifts for wheelchair vans .

[MCSA]

Charles Barkley is 💯 right about people who hate on Swift.
Its not my style of music but theres no reason to hate her the way some losserrs do.

[ESP]

Paul McCartney was the first billionaire musician. Taylor Swift made her billions of music, media, merch, and advertising.

[robertmellang]

She is very pretty and wears revealing outfits. Oh and she can sing. She is a professional entertainer with a ripe audience. Perfect storm for corporate ambitions. The ultimate influencer for the entertainment cartel. I could be wrong.

[JojoFryrocks]

Great analysis, I think there are a bunch of these super wealthy musicians who’s popularity I just can’t fathom at all in terms of their actual music, but of course the fortune they’ve amassed is not really based on that. Artists like Beyoncé have always approached their career as a business and leveraged everything they can to create a ‘Brand’ and then sell absolutely any product they can think of under that brand. Social media has been absolutely key to this.

[alif]

Hey Utkarsh. Coming from a marketing background, what do you think PRS has done well and what do you think they can do better? Would love your expertise on this.

[chrisdover]

That whole wall is going to come down if you don’t fix your guitar hangers man. Mark my words

Great vid though

[DanielBobke]

Not a fan of her music...but she knows EXACTLY who her audience is (young girls) and how to handle the business side of the music industry.

[imagep]

Very interesting and very helpful. Thank you!

[miamichristine]

Thanks for discussing- it’s a situation that all musicians should analyze

[ltgray]

It's Bidness! Hindenburg...Oh, the humanity!

[peterrebhahn]

I am pretty sure Taylor Swift plays guitar better than Elvis Presley ever did and, for that matter, better than certain other celebrated stars, both dead and living -- Neil Young, for example.

[jyioizp]

Tra la la sells, in particular with lipstick.

[cafe.cedarbeard]

So what? To me she sacrificed too much quality for a will focused on quantity. To have your prime directive be maximum popularity automatically produces music I can't stand. Her voice is like nails on a chalkboard to me, even if the music is sometimes somewhat compelling. I have no time for such so so stuff what with so much great music outside this mechanical dinosaur corporation.

[monahantp]

Got to disagree with you here my friend; I can very much ignore Taylor Swift, and happily so ;)

[ltgray]

Her family is from Wyomissing, PA, USA. My stepson went to school with her. If you can't respect what she has done, well, do better.

[klburroughsnz]

Ignore her at your peril - she has just endorsed Kamala Harris.
Raises the issue of celeb endorsements to new heights - 284million followers, how many can vote, how many are real followers in a voting sense not sure but ....

[ibji]

Hold on a second. Has she been sitting there right next to you just offscreen for every video this whole time?