Why Is Taylor Swift So Popular? Is She Overrated? | Analysis of the Mega-Celebrity Phenomenon

This video answers the question: Can I analyze case of Taylor Swift?

Dr. Grande’s book Harm Reduction:

[sarahfrith]

Dr Grande is a brave man risking the wrath of Swifties 😂😂

[germansnowman]

My taste in music is apparently so off the mainstream that I couldn’t name a single Taylor Swift song. And I’m OK with that :)

[twentyrothmans]

As my late mother said, if you want to become rich, don't sell to smart people, sell to stupid people - there are more of them.

[mikewalters]

I am 72. Back in the day my dad would state his hatred for the Rolling Stones, the Animals and Jimi Hendrix. "How can anyone listen to that garbage?" he would ask me, a trace of anger in his voice. Now I'm in his shoes. I will say that I understand one thing my father did not, I am not the target audience. So, my opinion of her music is voluntarily muted, and I have no anger.

[VeeLondon]

I see Taylor like the Kardashian’s. I’ve never bought any of their products. But everyday I see their faces, and hear about their lives completely against my will.

[Jennifermcintyre]

I honestly don’t understand the Taylor worship..

[bananasplit]

My 2 daughters purchased "Swifty" tickets, and my granddaughter got sick, so they did not go to the concert in Cincinnati, OH! My oldest daughter put the tickets online for sale, and they got $4000.00 for 2 tickets within an hour! My youngest daughter bought a beautiful wedding dress with the money, thank you Lord!! THAT was money well spent! It was a beautiful wedding!

[ladyjane]

Maybe it's just me but even though I hear about Swift every single day I couldn't name a single song she's ever made or recognise a single tune if it was played. And I don't live in a media cave.
Their marketing game is strong.

[mandyh]

This is just another reason why I love your channel Dr Grande-you said what plenty of us have been thinking.

[buckdesystem]

As a guy in his sixties, I have a lot of respect for what Taylor has accomplished. I also have a lot of respect for Ray Croc turning McDonalds into the world's most popular restaurant. The two are very similar. Mass market appeal, but for the connoisseur, they fall short.

[elizabostwick]

Her mom being a marketing executive says it all...

[urbansoban]

I agree entirely. Her music doesn't do anything to me.

[GO-GO_SO-SO]

I really don't understand the Taylor Swift worship. I also don't understand the hate/conspiracy theories that have come up recently.

[traildoggy]

I couldn't name or recognize a Taylor Swift song if I had to.

[distilledutopia]

“I got tired of it a long…. LONG time ago” 😂

[jeannelima]

I hate when media falls in love with someone and promote them by shoving them into your throat.

[BansheesBanshin]

Everything I know about her, I learned against my will. The media won't stop covering her and ignoring real issues.

[chubbycatfish]

I had no idea who she was until she started showing up at football games...

[VincentManiscalco]

So Glad u included Karen Carpenter. Her voice was absolutely flawless

[elizabethhamm]

I don’t buy the image of Taylor Swift as a wholesome person who is extremely devoted to her fans. She crashed a Kennedy wedding and refused to leave when asked by the mother of the bride. David Mueller is adamant that she lied about him. And she doesn’t seem concerned about the fact that her tickets aren’t affordable to fans who don’t have wealthy parents. I’m not a Taylor Swift expert but I’ve never found her to be relatable