How To Build BILLION Dollar Coffee Business? - Secrets Revealed | Starbucks CEO | FO263 Raj Shamani

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not seek to defame or harm any person/brand/product/country mentioned in the video. Our goal is to provide information to help audience make informed choices.

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Timestamps:

0:00 - Introduction
2:16 - Why he thinks he was chosen as CEO
12:40 - Why a Barista training essential to work at Starbucks
16:59 - A Barista’s job is hard
19:59 - Launch of Starbucks in India
22:23 - Global franchise coming to India
26:15 - Matching taste from Starbucks USA
29:33 - Convincing TATA
33:41 - Caffeine or status?
36:05 - Strategies Starbucks uses
46:16 - Competitors in India
49:29 - International brand vs Indian brands
58:04 - Time taken to run profits
1:00:05 - Toughest place to work in
1:06:50 - His favourite coffee
1:07:29 - Starbucks failing in Australia
1:10:20 - Fastest growing market for Starbucks
1:11:08 - Indian categories which can go global
1:18:08 - Time & money it takes to build a national brand
1:22:17 - Tips for businesses in Tier 1 cities
1:29:19 - Future of coffee in India
1:31:01 - Myths & facts about Starbucks
1:42:50 - Why CCD failed
1:44:56 - What happened to Barista
1:45:42 - Thank you!

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My gear for shooting this video:

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In today’s episode of Figuring Out, we have Sushant Dash in conversation with Raj Shamani. He is the CEO of Tata Starbucks India Ltd. This episode is special for all coffee lovers as we will be uncovering what goes behind one of the most loved coffee brands globally which is Starbucks.

In this episode, we talked about how he got appointed as the CEO of Starbucks India, how CEOs are being selected for Starbucks globally, and two things employees learn as being a barista. We then talked about how Starbucks came to India, how a franchise became big, and how they planned their investment. We also discussed how they keep premium quality across nations and how they do category creation. He also shared how coffee first came to India, and why apart from Domino’s and Pizza Hut, there are no national leaders in the pizza category.

Towards the end, we talked about why Starbucks failed in Australia, how it is picking up now, countries where Starbucks is growing fast, and Indian brands that have the potential to go abroad and boom. We also talked about how Shah Rukh Khan wanted Starbucks in the Red Chillies office and how the deal happened. We ended the podcast by busting popular myths about Starbucks. For such insightful conversations, subscribe to our channel now!

Follow Sushant Dash Here:

Follow Starbucks India Here:

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To Know More,
Follow Raj Shamani On ⤵︎

Instagram @RajShamani

Twitter @RajShamani

Facebook @ShamaniRaj

LinkedIn - Raj Shamani

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#podcast #figuringout #rajshamani #starbucks #business #tata #coffee #caffine #starbuckscoffee #sushantdash

About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

[TheFavoritessssss]

Fantastic guest. He is a CEO, but seems very much like any of us.. not once did he talk big things or jargons, but pure ground realities and focus..

[TeresaBill]

I'm favoured, $22K every week! I can now give back to the locals in my community and also support God's work and the church. God bless America, ,

[satarupadas]

Just a small suggestion. Before starting podcast small introduction is required about guests. His/her name and their achievements etc.Some guests are new for us.

[arjunkhanna]

Raj, please put a short intro about your guests before starting podcasts

[kushalthakkar]

Wonderful podcast Raj. Sushant is one of the most composed guests I’ve seen on your channel. Very insightful. Enjoyed it!

[theexplainernepal]

1:25:55 is the time... When they start talking about Mr. SRK 🥰😍🤩

[rahulboity]

The greatest podcast channel ever… the way he brings top rated brands people’s in his show 🙌🏻 bro already knows that how to walk with this generations ✅

[chetanpatole]

This is most nice guy we watched on your podcast, nice interview

[nilaysaraswat]

Ek bht accha hack mein bata ta hu. If u are paying 350 for a coffee try atleast sitting there for 2 hours talk and do whatever work u want to do do not leave early 😉

[rademansentertainment]

If someone genuinely watching the podcast would know how much benifits you get... Thanks raj bhiya

[nahidsyyed]

@35:00 felt elated on hearing CHIKMAGALUR, my town❤!
Living here is heavenly...pure bliss watching the mist embracing mountains with coffee plantations!😊😊

[vivekvishal]

Huge fan of yor podcast raj. If possible please bring person associated with Indian gold /silver / diamond/ platinum business, . Any person from INDIAN GEMS AND JEWELLERY ASSOCIATION or someone related.

[DaddyXenon]

bro love quality and great guest you are doing great thing

[asingh]

Such a noble & grounded person with having deepet insight of business. The way he speaks about Cafe Coffee Day, it shows the value this guy & Starbucks have in business & in life.

[vivekkara]

Tatas were always trend setters with taking a risk without thinking about money..Great Respect for whole Tata group.

[sabahulla]

I think Raj is so excited didn't see him smiling like this at the start of any episode

[varunvenkatesh]

Starbucks doesn't even consider cafe coffee day (ccd) as a competitor! ☠️
It used to be india's largest coffee cafe chain. 😢

[sahilmarwaha]

Whoah amazing who cracked this interview

[musafirtravelvlogs]

I was the part of Starbucks opening Team in india.Once a Partner always a Partner.#275😍

[dilipsinghrathore]

"He is a very humble and down-to-earth person; you can see him jogging around Shivaji Park in the early hours. I am shocked to know that he is the CEO."