How I Built KIND Into A Multibillion-Dollar Business

What does it take to transform an idea into a multibillion-dollar business? It starts with passion, perseverance, and most of all—kindness. Daniel Lubetzky has always believed that businesses are a vessel for social change and that each entrepreneur pursing their vision has a higher purpose to bring people together.

Born in Mexico, Lubetzky was raised in a Jewish family. His father was a Holocaust survivor and taught Daniel the value of being kind to others, which served as a large part in his father’s survival.

Daniel made it his life’s mission to spread peace and kindness. He grew up believing he would devote his life to resolving the Arab-Israeli conflict and launched a food business to bring people together that subsequently led to KIND Snacks— a brand that is emblematic of doing something kind for your body and takes pride in transparency by using ingredients you can see and pronounce. Today, Daniel’s vision is thriving and has turned into a multi-billion dollar endeavor.

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How I Built KIND Into a Multi-Billion Business

[janetmacias]

I’m a Flight Attendant and he was on my flight from Aspen to LA and let me say he is a very humble man and gave KIND bars to everyone onboard!

[dayvidsdays]

So AWESOME to see a fellow immigrant or person from an immigrant family succeed in this country :)

[pialove]

This is inspiring. I see so many business owners turned over to showing off and being cruel. It is always nice to see a person who won with KINDNESS.

[daviddeutscher]

Now this is the KIND of video everyone can learn something from!

[nannychats]

Funny how food was never a thought for him and now, one of the most well known bars internationally.

[goodenergi]

Love that the founder is Mexican. Need more representation like this ✨💛

[moneybee]

Raising the *BAR* for entrepreneurs everywhere! Great video!

[FrankChouFinance]

Daniel is such an inspiration and I love his guest appearances on Shark Tank!

[sanansa]

i buy Kind Bars because they have flavors you can't get in other brands (such as Savory) Sometimes I need a snack and don't want a sugary bar.

[samschnitzler]

Proud to see how proud you're with your Jewish heritage!
And proud of the business you built.
In my office we only have mini kind bars in the coffee room.

[kinorinadiy]

Love the brand's message and origin story. I remember kind handing out free bars at my university several years back! They are definitely kind in their business values as well.

[yaserchow]

I love kind bars. I love them even more that I know the founder is Mexican. What a story.

[TheBartLEGEND]

A very inspiring story 👍 I love their dark chocolate & peanut butter bar.

[Je.rone_]

This is awesome, i couldn't imagine building a multi-billion dollar business

[thinguy]

HOW MANY OF YOU WANT MORE INSPING JOURNEY LIKE THIS $$

[jessicacole]

*I can't afford to but KIND bars very often, but I have always enjoyed eating them, and I will buy more now that I know the story.*

[bronsondiamond]

I've always wanted to start a wholesome nutritious bar business and then I saw KIND bars on retail shelves as I grew older and I was like "man how I could I possibly compete?" so I switched over to supplements lolol. Anyway, I can't complain. This man is amazing. His story and and his mission are bar none. I mean what a great company.

[nicolebond]

I have always loved the wholesomeness of the product, but now that I know the story behind it, I appreciate the brand even more.

[israelmondragon]

I love his story I’m going to start selling them in my vending machine lol

[HangDoSomething]

I love Kind bars, we had them at my last company. They are absolutely delicious, but I wish they were wrapped in paper or some other sustainable material rather than plastic. Plastic offers the transparency for customers to see the delicious ingredients but maybe in the future, they’ll be in paper but a small window of plastic. Love them!