5 Ecommerce Optimization Tips to Improve Your Product Page Conversion Rates

As an e-commerce store, you make all of your money from product pages. And I am going to show you how to optimize them.

Step #1: Optimize your meta tags - Put in your product name within the title tag and include keywords. And for your meta description be descriptive on what the product is and the benefits.

Step #2: Optimize user metrics - If people bounce off your product pages it will hurt your search rankings.

Focus on your product description, high-quality product images and maybe even add a video.

If you have reviews, showcase them as well as what people rate the product as.

Step #3: Optimize headings - Headings make it easy to skim your product page as well as tell search engines what your products are about.

Within your headings include keywords.

Step #4: Include feature lists - When people are looking for products they sometimes Google for the features.

Make sure you bullet out the main features on each of your product pages.

Step #5: Cross link - Within your product page link to other relevant products. Cross linking ensures that all of your products get indexed, which helps with your search rankings.

[syedasim]

Love your videos, really useful and info rich content. Thank you!

[theoverallsite]

Nice, I always wondered about ranking E-commerce pages. Please make a video for ranking a blog's category pages too. Those pages just have blog posts and their title and excerpts. How can we rank those pages better with just Title tag and meta-description? Is there anything else that we can add? There can be a video about it, I think. It'll be helpful.

[markhenry]

Very well explained Neil..!! Thank You.

[FranciscoGonzalez-sgtz]

Awesome video neil, love the way you teach!

But I have a question, how can I rank for my product categories instead of the blog of my e-commerce?
I'm using a content technique to bring visitors, so that's why I'm asking.
Thanks in advance

[mirkomarinkovic]

Great video as usual.

Should we add schema.org product markup?

[asharekingston]

For an ecomm shopify website, would you recommend blogging directly from Shopify, or via a sub-domain connected to WordPress?

[jazz_w]

Hi Neil, thanks for this wonderful video.

I do however have a question. Is there any chance that you would cover the step by step on how to get you facebook page or any page verified and get a blue badge? thanks.

Cheers.