5 Google Shopping Ads Optimization Tips That No One Else Told You 2021

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Everyone else out there is giving you the same, tired old advice when it comes to Google Shopping Ads Optimization.
Instead of following the crowd, check out these 5 strategies that no one else is telling you, that generate millions in profit for my clients.
I’ll give you some key insights that you did not know you needed to know, and I’ll guide you to using those insights to generate more sales and profit in your Google Shopping Ads campaign.
There’s one variable in your feed that has an outsized impact on your Shopping ads position. The crazy thing is, no one else in the PPC space is telling you to optimise that variable.
I’m going to show you exactly which variable that is and how to use it to get top positions in Shopping.
I’m also going to help you build your foundational knowledge to make you pro at wringing money out of Google Shopping.

00:00 Introduction
00:39 5 Google Shopping Ads Optimization Secret
03:54 Two Main Options for Getting the CPCS Down
09:19 3 Important Columns in Google Ads
11:18 Conclusion

[charlie]

quality content. One of the most informative videos out of 100s videos I’ve watched. Subscribed

[iamchriseagland]

Thanks for the 'Product Descriptions' tip. I've been looking for a conclusive answer on what to do with this column of my product feed - nothing! I will concentrate on the 150 character titles.

[crushingtd]

Thanks for putting this series together. Lots of super useful nuggets if you binge watch. Hope to see the channel succeed and grow past this initial traction phase you are in. 👍

[ibrk]

HEllo Daryl, how to get a better CTR with Google Smart shopping please ?

[jaymeblackmon]

I have a jewelry business with about 30 products. The products range from $25-45. Average CPC for top of page is around $1.50 for one of my best sellers which I wanted to use as a case study before adding all the products from our website. Is it better to manually control my CPCs per product with a catalog of 30 products or is it better to set a Target ROAS? Right now with manual CPC I'm getting 66% lost IS, but I'm bidding much lower than $1.50 - more like $0.80. I'm slowly increasing the bid until I start getting clicks as to not overpay. No clicks over the past 7 days though, but 1750 impressions. Should I change to Target ROAS and let Google automate the bidding? On Facebook I'm profitable at around 200% ROAS, given that, should the ROAS be in that range for Google or should I go higher? I'm just not seeing Google spending any money at all at this point. It's been nearly 10-15 days with no movement at all @ $1000 per day budget. Thanks for your video and insight.

[TheListeningBen]

Saved me a bunch of wasted effort and money, and I love those bloopers!

[himthakur]

Which tool do you use for keyword research for shopping ads?

[just_toko]

Thank you for this video! It sounds like really great stuff and I can't wait to try them out.

[Manuel-gphh]

Great video, hope to see more like it! :)

[Autoseraphic]

honest I watched this video with focus more than I do in University's courses, well done!

[ritikstv]

Hey sir, I ran Google shopping ( general camp )for my dropshipping store .
I ran manual cpc and spend 1000$ till now with only 1.4 roas, what strategies do you recommend.

Shall I run max clicks?

[muzammilaslam]

I have started Google shopping campaigns got only 12 click in days with 89% search impressions share..what should I do next?

[brookecullison]

Have you ever had your last click Shopping attribution taken by affiliates?

[benvb]

Hi buddy. Been binge watching your videos. A quick question if it's okay.. when doing skags, when do you recommend to add it as a negative kw or the full profit margin? When it spends half of my profit margin? Also does this rule of adding to negative kw for shopping ads apply? Thanks so much

[cavallopazzo]

Nice as usual! A question: When on Target ROAS how often and how strictly should one add negative keywords to the campaign? Some people say machine learning needs also negative data points to learn and improve properly. So what kind of search terms should we negate? Only the most obvious ones or also the broad or loosely related ones?

[aleksaleks]

All articles have the number one tip as PRICE. LOL