Episode 7: How to Build a Content Strategy for Complex Buying Journeys | With Megan Zink

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Does your content marketing strategy revolve around ‘write and hope’ rather than designing premeditated pieces of content for a specific audience at each stage of the buyer journey?

If so, today's episode could be just what you’re looking for - featuring a lady who believes that if you're not educating or inspiring, then you're doing it wrong.

She’s passionate about creative strategy, data-driven decision making and "empathetical" marketing - and leads a team of inbound marketers as the Director of demand generation marketing at ReviewTrackers - a warm welcome to the Strategic Marketing Show - Megan Zink.

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