Meta Marketing Analytics Professional Certificate on Coursera | Review

Meta's New Marketing Analytics Professional Certificate is the newest in the lineup of certificates from large tech companies. Let's take a look and see if it's worth taking.

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*All opinions or statements in this video are my own and do not reflect the opinion of the company I work for or have ever worked for*

[kyledone]

Don’t normally comment but I started watching your videos back in October of 2021. After watching your videos and doing the Google Analytics Certificate I am starting my first tech job as a Jr Data Analyst! So thank you for all your videos and information, it definitely helped me on my career change.

[annmariedolan]

Thanks for reviewing this, I have just finished some parts of the Google analytics course so I'm trying to find what to do next. I think the Google course is a little bit basic if you have analytics experience already, although I did learn things from the course that will help make me a more well rounded data analyst. Great content as always 😊

[annamatinyan]

I really loved the course 3 of this certificate, I absolutely didn't feel any inconvenience about a bit dark background of the instructor, his manner of presenting the material was quite good and the content itself seemed great to me. This course sparked my interest for statistics and motivated me to take an in-depth statistics course. Actually, Google Analytics certificate is missing statistics completely (I'm right now in the last course of it) and in my opinion it is hard to do a thorough and in-depth analysis of data without the knowledge of statistics. So I would really recommend course 3 to those who have completed Google analytics certificate.

[VictorsOtherVector]

Hey, I'm that "character" from the 2nd course! 😄 Only watch 7:20 to 9:35 (especially @8:50), the part where it's about me & my part!

But more seriously, a buddy of mine follows you and I just so happened to check you out via them where I saw this review of the Meta course I helped build! I won't comment too much about the course & your review but I will say I think it's fair coming from a data analyst and there's always room for improvement for the team.

I actually work full-time as a data scientist / machine learning engineer but I teach & help develop technical courses on the side. But I usually go the "off-camera" route or do live recordings (I used to be a data science instructor / curriculum developer at a boot camp, Flatiron School, where I would do live lectures). Frankly, it's nice to hear your relatively positive comments on the part I helped build and lead!

I personally try to constantly improve (maybe my "stage presence" could be better 😉) but I won't lie and say that it didn't make me feel proud that you generally liked my section 😄 I could easily see creating a whole course from just a couple weeks of the Python section, but of course there are real world restrictions & limitations that come into play in building a full course like this. And I am obviously biased towards my section since it's what most closely what I do in my day-to-day lol

Anyways, thanks for sharing your opinions in this review! I know everyone on the team & I are always looking to improve! I've been wanting to go back and make more explanation YouTube videos on data science, machine learning, and software development so this has personally been helpful!

I couldn't ask for a more honest and independent review from a data analyst! Keep it up!

[mapi]

I started taking the first two courses a few months ago after taking the Google Analytics certification, because I am working in marketing. I found them content to be pretty basic as well, very introductory, I stopped the course and started studying for the Marketing science meta certification by myself (I already have knowledge in statistics, Python and data modeling) by watching the blueprint videos and lectures. I passed at my first attempt, and I can say the most important thing is to understand the basics of Facebook products for data analysis, hypothesis, interpretation of MMM models, conversion and brand lifts.

[gkoranath]

I disagree with the part where you said clustering is not related to marketing analytics... A lot of companies do use clustering for customers segmentation before they ads. I am not sure abt the context in this particular course though.

[desafiodatascience]

Thanks for the review Alex!

Since I started my journey in the Data Analytics field, I have the feeling that Udemy courses made by "expert individuals" are more practical and better suited than those from big universities or companies.

I am currently half-way the DA Google certifcate and although it is very well explained and the content goes straight to the point, it feels a bit slow and full of things that in my opinion are important but secondary such as: communication, CV preparation, ethics...
I had another bad experience with a popular Javascript course from Hapwkings University...

Whereas other courses that I took about Python and ML taught by particulars are more focused on the skills.

I guess we have to balance the possibility to get a valid certification and the actual content we learn.

Thanks again, love your content!

Carlos.-

[frederickzoreta]

Great review & feedback Alex !

I myself am a data analyst who used to be a digital marketer / traditional marketer.

This entire Coursera Specialization is highly geared ONLY ( as Alex already stated) for those wanting to be in the Marketing Analytics space. I’d also like to add a few things:

1. Even if you’re a generic or non marketing analyst, having digital marketing skills is still a good add on or even as a part time / side hustle .

2. For this like me going into Marketing Analytics, this entire specialization gives you a FREE VOUCHER for the META certification exams.


Good luck everyone 😎🤓.

[taranicoleg]

This was super informative! I graduated college about a year ago with double majors in business analytics and marketing and have been thinking about getting into more marketing analytics type work after working with more general data (and some heavy/advanced financial/accounting data - not my cup of tea) at my current job. I have the data background and general marketing knowledge, but not much experience in specific marketing analytics techniques - that part of this course may be interesting!

[dennislam]

Alex, Meta is launching five new courses this month, one of them is Database Engineer. But to review them need to wait till 2023 as the courses are released bit by bit

[traderboulaleh]

hi alex i come from djibouti and i like data analyse and you help me to built hard portoflio and you give me a confidence to start my journey as data analyste

[ezequielmartinez]

Should i go to School for marketing or just get my knowledge from websites like coursera?

[akshaymondal]

Hey Alex, can you make a video on how to practice solving case studies .. It would be great for data nerds and me too

[Major_Data]

Thanks for this, Alex! I feel like Marketing Analytics is a hugely underserved domain, considering what a staggering amount of money is involved.

Also because that's where I work, and it hurts my feelings that more attention is not paid... 🤣

I'm working through the Google Digital Marketing course, which is fascinating but not super Analytics-focused.

[kmetriqs]

It seems they updated the course.
2 new sections were added:
1. Data Analysis with Spreadsheets and SQL - 25 hours
2. Python Data Analytics - 25 hours

The total time to completion increased to "7 months at 10 hours a week"

[UnixGuy]

Hey Alex, love your content mate! Question, how do you record the screen and talk at the same time? I'm a new youtube and could use some advice :) Would also love to do a video collab with you!

[Geomaverick]

They have updated this certificate since your last review. They've added a dedicated SQL and Python course

[dhiraj]

Currently on my first course of the specialization. It isn't something I already don't know but it's a great collection of information considering I am a self learner.

[jayvillaraza]

Hi sir Alex! I just been wondering is your tabluea tutorial series is done? Or are we going to see an intermediate series? Thank you sir Alex been a fruitful journey for me since I watched your videos.

[nasbidestroyerx]

Hi, thank you for your amazing content. I am following your tutorials. So, far the journey is amazing. But I want to level up difficulty level and skill level. But I am unable to figure out how to do. Can you please make a video or series to demonstrate how actual data analysis projects work in real world organization. Thank you