How to Become a Marketing Analyst

Hello everyone, and welcome to our 365 Data Science special dedicated to yet another exciting business career - the marketing analyst profession. In this video, we’ll learn who the marketing analyst is, what they do, how much they make, and what skills and degree you need to become one.

So, who are the marketing analysts and why are they so important for business success?
Marketing analysts tend to be some of the most hands-on professionals in a company and their role is truly versatile, encompassing a wide range of activities:
• digital marketing
• traditional/offline marketing
• brand marketing
• market research
..and many more

A marketing analyst works closely with product owners and can be assigned to a particular product or, alternatively, to a specific channel. For example, digital marketing analysts are usually responsible for a company's social media accounts, as well as the communication with agencies to discuss ad spend, upcoming campaigns, and amount of promotional budget that can be allocated. A marketing analyst also collaborates frequently with the sales team and provides them with valuable insight when it comes to forecasting and resources that can be spent at a given time.

That’s the compact presentation of this exciting job role. To get a better idea of what it means to be a marketing analyst, do watch the video!

Once again, we just want to remind you that there are plenty of amazing career paths you can explore within the field of data science and data analytics, such as:
• Machine Learning Engineer;
• Data Analyst;
• Research Analyst

We’ll do a video just like this for each of these career opportunities and many more, so be sure to subscribe to our channel and check them out too!

365 Data Science is an online educational career website that offers the incredible opportunity to find your way into the data science world no matter your previous knowledge and experience. We have prepared numerous courses that suit the needs of aspiring BI analysts, Data analysts and Data scientists.

We at 365 Data Science are committed educators who believe that curiosity should not be hindered by inability to access good learning resources. This is why we focus all our efforts on creating high-quality educational content which anyone can access online.

#MarketingAnalyst #Marketing #DataScience

[RamaldaVandebroek]

These are great tips for novice marketers. By the way, don't miss out on novel technologies for digital marketing, like Lemon AI

[monkeysnake]

Having an interview for Data Analyst position in a Marketing Company, moving from an a analytical role in a completely different industry. Thanks for the video :)

[harsha]

i really love this channel as it makes interest a lot

[xJeffHD]

I am about to complete my bachelors in marketing and management. my next step is to do 1 year of masters starting this october 2024. I am still figuring out if i want to look for a business analyst or a Marketing analyst entry role in 2025. therefore I still don't know if i should do my masters in Marketing MSc or Business Analytics MSc

[Bill]

I'm taken by this. I had the pleasure of reading something similar, and I was truly taken by it. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[nicolasmonterroso]

thank you for this video! It was awesome!

[alessandroardu]

What type of degree is often required? Is it necessary a economics' or a data science's one or it is enough to have a degree on Communication with the knowledge of some tools like Excel, SQL and Tableau for a junior position? (I'm trying the follow the Google Data Analytics' certificate path). Thank you

[DevinDomino]

I want to do marketing analysis. Just bought your course!

[Akarsh]

Would it be a strong point if a marketing analyst changes path to a business analyst?

[urahcury]

thank you very much, it helps me a lot.

[Larry]

This is pure perfection. I read a book with similar content, and it was pure perfection. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[jazzudesigner]

Content very nice thank you for sharing

[KGhostvato]

Is this the same as a market research analyst?

[boovaragan_sriram]

May I know, which tool you have used to make this video? Thanks in advance

[jdj]

Does this job include a lot of game theory about market penetration opportunities for example

[kentheengineer]

Networking 1st
Marketing 2nd
Research Analyst 3rd
Negociation 4th
Sales 5th
Closers 6th

[surbhi]

i am currently studying IT but want to be a marketing analyst is it feasible ? will the job opportunities open to someone with an IT degree?

[HealthElites]

I hope the pay has changed because that is way too low

[kentheengineer]

Before You Have Marketing You Must Have Networks & Networking Otherwise Who Are You Gonna Market Any Thing To You See

[madhu.]

I am doing business analyst course but for me its feeling huge/wide range of area to study . .... So can i become a marketing analyst? Specifically for only Marketing function rather going for all area of business studies which is business analyst do .
Please answer can i go for marketing analyst