UX Copywriting 101 - You probably aren't doing it..

-- Today, we're going to dive into one of the branches of the UX tree, and that is copywriting. I know this for a fact: MOST of you don't know how to utilize correct copywriting. I've seen enough of your portfolios. So, I'm going to try and help end the confusion once and for all in this video. You need to start using the right verbiage on your projects/portfolios, it can mean a HUGE world of difference. Watch the video to learn more!

Let's get started!

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[DesignCourse]

Gary Simon
UI / UX Designer
⬆
Don't do this!

[ZachAshcraft]

incredibly helpful video, even two years later. Appreciate you breaking this down so clearly

[SamSepiol]

You’re literally roasting baaaad sites that are like A TONS better than mine 😂😂😂 I’m curious what u should say to my portfolio lol
Anyway, jokes apart it’s a great content and made me think about this things. Thankyou

[ayaahmed]

Haven't heard of UX copywriting before this video. Sounds simple enough yet I see the difference it can make and will definitely be utilizing it. Thanks, man.

[ValevLaube]

I completely agree but then there's also SEO-friendly copywriting so when I work with clients I try to find a balance and maybe reprioritize text to cover the essential keywords while still giving character in headline - just something that came to mind whenever hearing criticism towards some of the "feature" oriented words, there's a place for all this just maybe somewhere else ;)

[xavi_]

Gary: *Reads the word "Cultivate"*
Gary: "LOOK AT THAT"
i should search for a dictionary RN

[goldameyer]

Great guidance with easy principals to apply. These principals can be used to benchmark one self against each and every copy one does for websites....

[gordonh]

This is such a fundimental part of UX but it just flew right over your head if you've never heard of the term "UX copywriting" itself.

[codeSTACKr]

Great points. This is something I need to improve on myself :)

[sumandevulapalli]

Nice I’ll start making a portfolio 💼 today, keeping all of your suggestions in mind. Thanks

[bookwormhead]

Damn, I've been focusing UX copywriting lately. Glad you made a tutorial :)

[petarstoyanov]

Thanks for sharing.
Any good books you can recommend on the topic?

[jamesbevan]

As someone who has hired designers from a number of specialisms / disciplines. I would say his message is on point.

Think of it like this.
Your pholio and personality will get you the job.
Your features will get you the interview.
But the Copywriting benifits will get whoever is reading to read MORE and keeps them engaged, not throwing you into the "No" pile straight away. Your goal is for them to WANT to read as much about you as possible.
That formula will work for what ever you are "selling"

[yizhouchen]

Never heard of this, but super duper helpful.

[jeroenvanrensen]

Hello Gary, could you please make a video where you explain the best typography settings (font family, font size, line height, etc.) for a (news/blog) website. I’m very interested in this subject, so I really like it if you would do that

[ademineshat]

That's with the Name on Landing Page its kind of standard for portfolio websites. I have the same on my Landing page, but right unde that are the projects, nothing else!

[norailves]

Thank you, this was EXTREMELY helpful! I love your videos and I learned so much.

[rasputinisstillalive]

Wow this vid just summarize one book of copywriting that I had

[rasihcaglayan]

Great to create landing page right, thanks

[ilhamalbasith]

11:01 It's like switching from dark mode to light mode