History of Sriracha Sauce

Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark, and $0 in ad spend. Its creator is Vietnamese-American David Tran, making the sauce's success a tale of the immigrant hustle and a product that sells itself.

The Sriracha story traces back to the 1930s. In a Thai town called Sri Racha, a housewife named Thanom Chakkapak created a paste of chili peppers, distilled vinegar, garlic, sugar, and salt. Variations of this recipe have traveled across the globe in the decades since.

[Phuket]

David made the American dream. Fine example of that. No trade mark on the sauce...
Made my own yesterday and it's ubiquitous. Ferment it or don't ferment it.
Mines the best!

[heyha-asean]

It is true that people in different nations in Asia have different selfish and exploitative habits. Please note, no one ever mentioned the person behind the scenes, that person is the wife of the owner of original Sriracha sauce products, who is a real Thai lady and is the one who served her family members the sauce for seafoods. Please also note that the seasoning including chili not brought from China. His wife who establish recipes for cooking, did not copy the recipe from anywhere else. Give her credits.

[heyha-asean]

Let it be known the actual owner of Sriracha sauce has never disclosed the production recipe to anyone. So keep in mind that the true taste of origin sriracha sauce is so far better and more acceptable than all counterfeit sauces.
It was very pity that the plagiarists were praised. Why don't we consider some trade etiquette even though the original product owner still doesn't yet register the copyright of the product name? This is the oppression of poor producers. It is an example that should not be glorified at all.

[serhiitrukhimovych]

Great work and lots of good insights but you should really be careful with your editing. The audio peeking is horror screamer level of annoying

[heyha-asean]

It's not a matter of flavor or sauce. But we want to make a complaint for fairness to the brand owner. Is it fair that the creator of Fakes gets rich and famous? While the real owner of the goods could only do the local market and trade like a poor merchant. Don't praise the plagiarist. but support the actual owner
Note that the Vietnamese have many famous Chinese and Vietnam dishes. But why copy the name and produce counterfeit products without feeling ashamed? The Thai producer is a local villager. It is family products have been famous and accepted in nearby countries. It's a shame to convince buyers that they originated the source. It is deplorable and disgraceful.