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Fiat's EPIC Advertising FAIL (Brand Disaster)
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In 1992, Fiat launched an advertising campaign to promote the launch of the Cinquecento.
The advertising campaign involved the writing of anonymous love letters to women. The result? A wave of paranoia from the 50,000 recipients. Learn more about this brand disaster in this episode.
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Connect with Brand Origins:
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Brand Origins talks about brand disasters, brand origin stories, and random interesting tales about the world's most valuable brands.
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This video is made by Partizan. Partizan is a social media marketing agency that creates content based on news and current events. If something's going viral, Partizan makes sure your brand gets to be part of that conversation.
The advertising campaign involved the writing of anonymous love letters to women. The result? A wave of paranoia from the 50,000 recipients. Learn more about this brand disaster in this episode.
—
🎙️ Check out our Podcast:
—
Connect with Brand Origins:
—
Brand Origins talks about brand disasters, brand origin stories, and random interesting tales about the world's most valuable brands.
—
This video is made by Partizan. Partizan is a social media marketing agency that creates content based on news and current events. If something's going viral, Partizan makes sure your brand gets to be part of that conversation.
Fiat's EPIC Advertising FAIL (Brand Disaster)
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