Pricing strategies for B2B SaaS

In this video, Arjun Pillai, CEO and Founder at Insent shares some tips on structuring pricing plans for SaaS.

There are too many businesses that set their prices without much thought. This is a mistake, resulting in money being left on the table from the start. If you take the time to get your product pricing right, you can use it as a powerful growth lever. As you optimize your pricing strategy, you'll be able to generate much more revenue than a business that treats pricing more passively. While it sounds obvious, most businesses don't put much effort into determining the best pricing strategy.