B2B SaaS Pricing Strategy (Why You Shouldn't Be Afraid to Raise Prices)

B2B SaaS pricing strategy - why you shouldn't be afraid to raise prices |

As founders, we tend to undercharge for our product. We built it, we saw it from its infancy, and we sometimes lose sight of just how much value we're providing so we undercharge. But one of the fastest ways to kickstart growth for your SaaS business is to double your prices. I know, it sounds scary, but there's a methodical way to do this so it doesn't piss anyone off. So in this episode, I'm going to dig into my B2B SaaS pricing strategy and the 3 principles you need to know to raise prices and drive growth for your SaaS business.

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PLAYLISTS TO WATCH NEXT

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP

3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS

4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER

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^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.

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[EricCRO]

Hey TK, it was great speaking on CH, this video is great timing on this as well

[daniel]

Hey TK,

Got to speak with you on CH regarding the startup i’m working on, Rente.ai. Thanks again for all the value and knowledge.

Your videos will serve as my new go to bedtime listens.

Love how your advice is tested and also rooted in core marketing principles. Will be listening and learning. Hope to work with you one day 👍

[diggity-dang]

Yes!! Loving your content, BTW! Thank you for it!

[meryamle]

Hey TK, great video as usual! I need some expert advice, please. So we've just launched our SaaS and we're brainstorming ideas for our VERY first blog posts. My question is, should we focus on publishing articles with topics related to the problem we're solving AND include a call to action at the end so that readers get to know our product. Or should we avoid doing that, for now, and just focus on providing valuable and helpful content (for thought leadership)? Would including a CTA at this point make us sound salesy/pushy? Thank you in advance :)