HOW TO SET YOUR RATES (Getting Paid For YouTube Collaborations)

Let's break down everything you need to know about YouTube Sponsorships: Here's the formula for how much to charge a brand when doing sponsored YouTube videos.

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TIMESTAMPS

0:00 - 0:21: Video Overview
0:22- 1:08: When can you start getting paid for collabs?
1:09 - 2:40: The 4 Types of YouTube Sponsorships
2:41 - 3:43: THE FORMULA!
3:44 - 7:21 : Calculating 'Average View Per Video'
7:22 - 10:34: Calculating 'engagement rate'
10:35 - 15:52: Calculating 'Contract Terms'
15:53 - 18:28: Organizing your collaborations
18:29 - 19:11: MY RATES

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MORE MILLIE!

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[danieljcox]

Wow! Young lady, you are impressive. I'm an old dog on the path to learning new tricks. Your wealth of knowledge and presentation are absolutely world-class. Thanks for this video. I'm not sure if I have enough will left in me to take your full-fledged class, but I might. Congratulations on your impressive work.

[WhitepepperFarm]

I just have to say that I am a creator that is preparing to jump to full time and your channel has been more helpful than any other to get prepped for the jump. Thank you for your content, keep it up!

[GoodnessinMotion]

This woman is a superstar! She is always dropping great content!

[Christian_Wedoy]

I excluded the outlier viral videos and ended up with $23k for a dedicated video/review.
Did I miss something?
Because I have never landed a brand deal even close to half of that.

[Hessyblake]

I love Natalie, watched her vlogs since her New York days

[fiyinolubiyi]

I am back to this video to say thank you Millie. It came out right when my first brand deal came about and because of it, I could actually understand what I was reading in my contract. I also found the confidence to set my rate-and it was met and surpassed. I wish I could take the BSP course coming up in August; it's a bit expensive right now but you'll see me next January. Thank you Millie, for all you do. I'm binging your channel and I'm so grateful🤎

[holisticheritagehomestead]

Another great video! I like that you have a formulaic approach, but you also consider customization.

[LouisDillard]

Deciphering your rates for brand collaborations involves more than just plugging numbers into a formula. It's about understanding your audience engagement, recent performance, and most importantly, the value you bring to the table as a content creator.

[charminglykoko]

Millie bringing the value yet again 👏👏👏 I love that you always lay out a solid foundation so your viewers are all on the same page. Telling us terms we should know and giving a definition/explanation that makes sense!

[RachelHardy]

My average video views (460k) divided by subs (346k) = engagement rate of 1.33 -- 460, 000 x 1.33 = 611k? Lmao what did I do wrong

[raisingwildflowers]

Using this formula, my base rate is $37, 000. Avg views per video is 35, 000 x 1.07 engagement rate. Please tell me this is true and I can find someone to pay me this much 🤞I would literally die 😅

[CorryWithrs]

Appreciate you! I was so confused with the email so i started looking up videos😭

[alysmalls]

I love this video, but according to the math, I should be charging $197, 000 for an integration LOL...I mean, that would be incredible, but ain't no way that's happening...unless I'm severely undervaluing myself 😅

[yourBELLATRIX]

I just signed up a contract and was not sure how much I would charge for a 3 20s shorts and ended up charging $45 lmao 😂

[sierralovesdogs]

Great content! Thank you so much! Can you elaborate a bit more on a mention vs an integration? Is it really just amount of time in a vid?

[LinkedInTea]

millie, do a video on YT masterclass. How to write YT title, what to add to a thumbnail etc.

[unprofessionalvids]

In singapore brands are not willing to pay for long form but willing to pay up to $8k for a well produced dedicated short under 60 seconds (not ugc)

[ChristinaDiStefanoStudio]

For the 16 videos, is this over a 30-28 day time period? The number I came up with is way too much if I’m using the total views for 16-videos (I push one a week) over the last three months—that time period seems too long to take the number of views into account for this formula. Don’t get me wrong, I’d love to get $47K from a brand but there must a step missing.

[inthegreatwide]

Learned SO MUCH from this video. THANK YOU! 🙌🏻
Maybe you've already answered this question in another video in this series (this is the first one I'm watching), but I'd love to know how you write up your contracts when a brand doesn't present you with one, and how often brands do or don't present you with one. You mention using AI in Rella to summarize the contracts, so is that what you're actually using to write them?

[unayoga.studio]

Thank you for another great video! Does this formula work for smaller channels? My engagement rate is 1.19, and gives me a pretty number as a result 😁but I'm not sure that a small channel like my can charge this much! 😁